A new business has a lot to accomplish before it ever launches, and one of the most forgotten areas is SEO. The good news is you don’t need to have launched to start your SEO efforts. In fact, combining SEO with more traditional PR efforts can help boost your ranking and exposure—which are two essential factors to succeeding once you launch.
Kickstarting your new business’ SEO might seem daunting, so follow these steps to demystify the process.
Know Your Audience
For any SEO campaign to be successful, you need to know your audience. SEO is a form of marketing, and in the same way that blanket marketing that targets everyone under the sun is a waste of money, an unstructured SEO campaign will also not give you the results you are looking for.
The key is to know your audience. Know who they are, what they want, what they value, where they are, and most importantly what they expect out of their brands. Knowing this information will help you improve every single aspect of your business, so it is a worthwhile step to focus on.
Know Your Goals
Knowing your audience and customer base can help you finalize your goals. If you know what your customers want, you can align your goals with theirs. Having clear-cut goals will streamline your SEO and marketing efforts.
Learn About the SEO Process
Knowing what SEO is and the general process is a great way to understand what needs to be done and who is best for the job. You can download a free SEO process guide from SEO Agency Birmingham today and familiarize yourself with key info.
Hire an SEO Agency
If, after learning about the SEO process, you realize that you don’t have the manpower or resources to properly dedicate to your SEO strategy, don’t worry. That is why outsourcing to SEO agencies is so crucial. They have the resources, the skills, and most of all the network, so that you don’t have to worry about the more technical and off-site aspects of SEO.
Work with Your Agency to Improve Your Website
Local businesses benefit massively from updating their website to include service and location pages. All websites benefit from an SEO audit. Use the findings from the audit to update both the structure and security of your site as well as the content for the best results.
Follow Up with PR
Get in touch with local magazines, niche media, and even influencers in your area to let them know about your new business and—if you are planning one—the launch event. Turn the event in question into a party and you can advertise your business on a wide variety of sites and resources from social media to event planning apps. These small PR tactics work wonderfully for your visibility and your SEO efforts.
You have the chance to do everything correctly from the start when you are launching a new business, so follow this guide and nail your SEO launch campaign.