It is no news that product packaging is one of the most important factors when it comes to selling a product. But did you know just how many people are influenced by a product’s appearance? A 2018 study shows that 7 out of 10 consumers base their purchase decisions on product packaging.
This means that while the quality and features of your product are essential, at this point in the customer journey, the aesthetics of your packaging are just as significant. Done right, your product packaging can secure a huge amount of sales.
But how do you do product packaging just right? There is no one way you have to market a product, but there is one tool you can use no matter your industry to improve your product packaging quickly and efficiently: custom stickers.
Yes, you read that right. With something as simple as stickers, you can create amazing effects in record time. All you need to do is find your sticker printing company of trust and order stickers that match your business. Read on to find out how to go about this and what to look out for when using stickers for your product packaging.
1. Effective product packaging
Product packaging can be complicated, especially if you do not have in-house product designers. Do not worry, but bring it back to basics with stickers. When we are talking about effective product packaging, we mean the economic as well as the perceived value of stickers as a marketing tool.
Stickers are low-cost, particularly when you order them in bulk. This makes them a very low-risk investment that will quickly pay for itself. On top of that, they can be put to use quickly, allowing you to take the entire branding process in-house.
Now, this ease usually means that you have to compromise when it comes to quality. Not with stickers. Despite being low-cost, they elevate your product’s appearance and add value to your customers’ journeys.
2. Stand out and be seen
This brings us to our second point: use stickers to stand out. There are many different sticker vinyls available for you to choose from, ranging from gold and silver to metallic and fluorescent effects.
With the right material, you can highlight your product features while creating a stand-out packaging design without any design expertise. Such materials are amazing for short-term promotions or new product launches. Simply add an effect sticker to distinguish your limited product range from your standard line and watch your sales increase.
Effect materials are also a great way to elevate even the most simplistic packaging. This enables you to order your usual packaging materials in bulk and simply brand them with different effect stickers. Just look at the image below: the holographic label elevates this cardboard packaging to a real high-end product.
3. Stay flexible
How can you harvest the effects of good product design continuously? After a while, even the most spectacular packaging will become familiar and lose its effect on consumers and customers. The secret to successful product packaging is novelty.
We are not suggesting that you completely overhaul your branding every few weeks. In fact, that would be counterproductive, as you want to create a certain degree of familiarity between consumers and your brand. But instead, we recommend that you keep your product design interesting.
With custom stickers, this can easily be actioned as you do not have to re-design your entire product packaging. All you have to do is create a new design for your packaging stickers, order them and start sticking as soon as they arrive. This way you can keep surprising your customers and tap into the power of product packaging with minimal effort. Are you ready to transform your product packaging with custom stickers? Then what are you waiting for? We are excited to see what you will be creating and would love to read about your experience and tips in the comment section below.