The manufacturing landscape in the US is rife with competition, regardless of the niche and scale. Whether you run a small garment production house or a large chemical manufacturing enterprise, expect stiff competition along the way. However, business owners are ready to face the challenges to capitalize on the opportunity.
According to 2021 statistics, the total manufacturing output in the US was $2.5 trillion, translating into 10.70% of the total. With such big numbers at stake, working hard for your market share makes sense. Adopting robust marketing strategies can help you carve a niche and stand apart from your competitors.
Since marketing is not your core expertise, you may struggle to implement an actionable plan. Hiring an in-house team may not be a wise decision because it can be a major financial commitment. Instead, you can collaborate with a manufacturing marketing agency to help your business achieve its promotional goals.
In this article, we will highlight the key milestones when a manufacturer should consider bringing a marketing agency on board.
Creating an Online Presence
Although manufacturing is a traditional domain, digital transformation has become a norm for businesses. Automating processes is not the only modernization strategy. A robust online presence is essential to be visible, attract an audience, and build credibility for your business. The Nine Digital notes that it can also help you attract and recruit the best talent for your company.
Statistics show that 53% of business leaders plan to increase their digital marketing spending in 2024. You don’t want to stay out of the race, whether you sell needles or cars. A manufacturing marketing agency can address the end-to-end digital marketing needs. It specializes in website design, development, search engine optimization, lead generation, and content marketing.
Supporting Market Expansion and Diversification
Diversification is the key to growth in the manufacturing sector. By diversifying your product lines, you can expand your market and cater to a larger audience group. However, it requires more than just investing in new machines and adopting innovative techniques.
You also need to spread the word about the new products and capabilities. A comprehensive marketing approach is the best way to achieve the goal. A manufacturing marketing agency can help you understand diverse markets, create targeted campaigns, and adapt strategies to resonate with various consumer segments.
It can offer valuable insights to launch new product lines or enter new geographic regions. You can rely on them to create tailored promotions for successful market penetration.
Repositioning Your Brand
Another valid reason to hire a manufacturing marketing agency is to reposition your brand when your business evolves. Forbes states that brand positioning (and repositioning) is complicated because it requires an in-depth understanding of consumer preferences and perceptions and enhancing your brand image accordingly.
A specialist manufacturing marketing agency can conduct thorough market research, evaluate the current brand perception, and craft strategies to communicate the new brand image. It includes creating compelling narratives for impactful advertising campaigns. The right message and tone can help you strategically shape and communicate your brand story.
Overcoming Lead Generation Challenges
Lead generation is challenging in the B2B manufacturing domain because tech-savvy buyers assess companies thoroughly before sealing deals with them. According to surveys, 73% of B2B buyers pay attention to a supplier’s website. That means manufacturers need a great-looking website to generate leads that may subsequently convert into paying customers.
Manufacturing marketing agencies empower businesses with a mix of inbound and outbound strategies, SEO, and content marketing tactics. They also help manufacturers make the most of relevant lead nurturing techniques to attract, qualify, and convert leads into buyers.
With a marketing partner showing the way, you can eliminate guesswork and follow a data-driven plan to generate qualified leads.
Gaining Specialized Expertise
Manufacturing marketing requires niche expertise because the industry has unique challenges and opportunities. The B2B buyer behavior is different, and the market trends are ever-evolving in the industrial space. Working with a specialist manufacturing marketing agency gives your business a winning advantage.
You can rely on a seasoned team of experts with a Good understanding of your target audience and markets. They also excel in the complex technical aspects of manufacturing marketing and B2B branding. With these experts creating and fine-tuning your marketing plans, you can rest assured about your outreach and brand presence.
Summing up, the decision to hire a specialist manufacturing marketing agency is the best move for a manufacturer. You shouldn’t only focus on optimizing your processes, ensuring product quality, and cutting production costs.
Marketing is an equally critical function to achieve your profit and growth targets. Let a manufacturing marketing agency do the heavy lifting to reap the benefits of sustained growth and success.