Going automated with your eCommerce will free up time for your business
By automating segments of your eCommerce business, you will have a lot more time to focus on other areas of your venture. You can save money as well. While it is advisable that you should keep an eye on all areas of your eCommerce business from time to time, there are many daily tasks that can be completely automated. Here is a look at the segments you should most certainly consider automating.
Every element of an order’s lifecycle can be automated with automation software. For instance, with SparkShipping automation software for dropshipping, things like updating inventory, uploading products, sending orders, and receiving tracking updates can all be automatically performed. With an all-in-one automation solution for order life cycles, which includes full product data integration, synchronization of stock quantities, and automatic order sending, you can save a lot of time on repetitive tasks and instead spend time on growing your eCommerce business.
All-in-one automation solutions often include inventory management, and it is certainly one segment of your eCommerce business that you should automate. Even if you only have a small selection of products, it is very time-consuming to manually keep track of and update your inventory every day. If you have a large selection of items, it can become even more challenging. You could miss orders by not tracking your inventory every day or if you are out of stock and you have not updated your eCommerce stores, it will result in irritated customers and refunds. But you do not have to worry about any such things when you automate your inventory management.
If you find customers often leave their carts abandoned at your eCommerce stores, you are not alone. On average, 68% of online shopping carts are abandoned. So, you have to get used to that being a reality of eCommerce. However, you can certainly reduce the number of cart abandonments via automation. With automated cart abandonment emails, you can remind customers with an immediate email and follow up a few hours later with another. One study showed that 48% of abandoned cart emails are opened, so it is definitely worth using email automation to help customers check out the products in their carts.
Product Launch Workflows
Whenever you bring new products into your eCommerce stores, whether you have created them yourself or are selling products from third parties, there is a lot you need to do before you can be ready to launch those products. You will need photos, product descriptions, SKUs, information about size and weight, and so on. You will also need to create marketing campaigns and generate social media interest. If you are not running a drop shipping business, you need to ensure you have enough warehouse space too. With so many things to manage before launching a new product, it can be easy to miss a detail or slip behind in your workflow. Thankfully, you can use approval processes that automate the workflow. Automation software can help to easily define the steps with the process and trigger events as you complete designated milestones.
Analytics monitoring-and-reporting is crucial for any business. With appropriate data in hand, you have access to traffic, customer, and merchandising metrics, among others, which can tell you a great deal about your business and your product performance. You will then be able to target customers more specifically, use appropriate marketing campaigns, and advertise on the right platforms. But it takes a lot of time to manually sift through data. However, many analytics monitoring and reporting platforms can be configured to automatically generate the data you need.