Content creators use social media platforms and influencer marketing to increase traffic and engagement. The demand for these marketing programs has grown exponentially in recent years. The influencer marketing industry has created various businesses that can help content creators reach their goals more efficiently to be successful.
However, not all influencer marketing services are created equal. While some platforms have higher production costs than others, they also provide more in-depth analytics and reporting capabilities. This article will help content creators decide which influencer marketing platform is right for them.
1. Advertisement Rates
Ad rates may be an influencer’s first consideration when choosing a marketing platform. A higher ad rate in an influencer app usually means that advertisers pay more per impression. However, creators should also consider the difference in prices between platforms before making a final decision. Some platforms offer price breaks for purchasing in bulk, which may benefit those who require a high volume of impressions.
2. Advertisement Formats
Creators should also pay attention to ad formats to choose a platform based on what they want to specialize in. Platforms usually have multiple ad formats available for purchase, including:
- Internal ads
- External ads
Internal ads are suitable for those that want to advertise to an audience inside of their own social media platform. They appear within the user’s newsfeed and in a targeted list of users. External ads are usually more expensive than internal ads, but they provide better exposure for brands.
Targeting options allow advertisers and content creators to focus on specific demographics and interests. This is beneficial because some platforms can be particular with their targeting options, while others are more general. Because there are so many different targeting options available, content creators should make sure they know the ones they prefer.
Live streaming is an essential aspect of content marketing and should be selected carefully. Live streams can help a video generate more views in a shorter time than standard videos. However, one of the most critical factors for influencers is the makeup of an audience watching the live stream.
Live streams will not appear on a platform’s analytics page, so content creators must know which live streaming platform they plan to use. Some platforms will only allow a stream to be viewed with an active Facebook account, while others may be more open to live streams from any social media account to reach a wider audience.
5. Video Format Options
Creators should know how their choice of video formats will affect their content’s traffic. If they plan to include graphics or an overlay in their videos, they may want to consider a platform that offers a higher resolution option. It will ensure that their videos look as good as possible to viewers and lead to better conversions.
6. Video Duration Options
Video duration is another factor that content creators should consider when choosing an influencer marketing platform. Some platforms allow for up to 60-second video durations, while others allow for longer or shorter durations. Content creators may choose to make videos longer to include more information about their campaigns and products.
7. Video Quality Options
Video quality can have a significant effect on the effectiveness of a campaign. Creators should consider how video quality will affect their ability to reach the target audience, which will vary depending on the platform chosen.
Some platforms allow for uploads that are lower in quality, while others allow users to upload videos with higher resolution and better picture quality. By increasing video quality, creators can increase the amount of product exposure and therefore boost the conversion rates for the brands they are working with.
8. Analytics and Reporting Features
While there are many different analytics features available for content creators to choose from, one of the most important things to consider is which platform provides the creator with the best ability to view their statistics. For example, some platforms only have basic analytics statistics, while others offer a wide range of data, such as insights on geographical targeting and individual user behavior. Regardless of what type of data or level of insight the platform provides to the creator, they should be able to access it in real-time.
When choosing an influencer marketing platform, content creators need to take the time to consider their options. Every platform has unique benefits that can affect the success of a campaign, and creators need to select the one that best fits their needs. Ultimately, each influencer should carefully consider ad rates, targeting options, and video duration before deciding on a platform.