New technique will keep spuds crispy & hot until you get home
The debate over who has the best French fries in the fast-food game is a constant one. It’s all a matter of taste, of course, but Wendy’s is not usually at the top of the list. That might change now that the chain is making improvements designed to help its fries stay hotter and crispier for longer. Recognizing that most customers in the pandemic era are ordering at drive-thru and eating later rather than immediately in-store, Wendy’s set out to ensure customers’ fries are at their best about 15-30 minutes after they leave the store.
“One side is built with a thicker side, and it’s built for heat retention, while the other side is thinner and that’s really to enhance crispiness because we know our customers want hot and crispy fries every time,” senior specialist for culinary and innovation Emily Kessler said in a video conference.
The revamped fries will be available nationwide in mid-September. Though Wendy’s fries haven’t ranked highly among fast food’s best, they remain the chain’s top-selling item. Whether this upgrade will change that is up to consumers.
“They’re going to notice a difference as soon as they taste it,” Wendy’s President Kurt Kane told CNN. “The proof will be in the tasting.”