What to avoid when creating a site for your company
No matter what industry you work in, every business needs a good website. A company without a website is difficult to trust in today’s world. Potential clients are much likelier to go with a company that has a curated online presence than one that they cannot find. Walk-ins are becoming less and less common, especially with the rise of e-commerce.
However, there are some easy mistakes to make when building a website for your business. Make sure you don’t do the following.
Choosing hosting at random
Web hosting is something that a lot of people misunderstand. They see it as nothing more than a formality. You need a place to host your website online, but its quality is irrelevant. This has led to many individuals and businesses getting burnt. Just look at these GoDaddy reviews to see what can happen when you trust a web host just because it has a familiar name. Do your research and find the right host for you. Be wary of hosting services that have a large amount of negative reviews.
Choosing any old logo
Even if your business doesn’t have (or need) a logo at its brick and mortar location, you should still pay attention to your online branding. Your website’s logo is the first thing visitors will notice. It should represent what you do, while adding branding to your business’s name. You can then use this logo in your email signature, and anywhere else you’d like to look more professional.
Ignoring SEO practices
Search engine optimization (SEO) has been around almost as long as the search engines themselves. It refers to the techniques you use to make search engines see your site as legitimate, as well as ensuring it comes up in the right searches. SEO is crucial, even if you expect most of your customers to find you via word of mouth or in other ways. You will find that, with good SEO, your customer base will grow.
Not considering e-commerce
E-commerce may not be ideal for your products and services. However, this does not mean you should not consider using an online platform. This can give you the opportunity to make sales online that supplement your core profits. It can also open up ways of making your sales process more streamlined. Some people really appreciate being able to pay for a service when they book it. By ensuring you give them as many options as possible, as well as featuring a good refund policy, you will clinch sales that otherwise might have fallen away.
Ignoring social media
Finally, social media has become more than an exercise in branding. Potential customers trust companies with a social media presence because it means they can easily get in touch. Younger people hate having to make phone calls, and office hours can make it impractical. Connecting on social media can help customers get simple solutions without having to take time out of their schedules. They can do it while working on something else, and their positive experience will influence their future business with you.