Visual Content Strategy for Small Business. How to Make It Effective?
In small businesses, visual content strategy can become a decisive factor for failure or success. It’s no secret that people now are predominantly visuals, which means they percept the information with their eyes better than any other way. Taking that into account, the development of an effective visual marketing strategy is crucial for any business, especially for the small one, as the number of competitors in different fields of small business is significant. Thus, the battle for the attention of the target audience can be serious.
Today times are not the best for initiating your own business, however, there exist some options to help it survive, and an effective visual content strategy can even help its growth.
Why Visual Content Strategy Matters?
The function of the visual content you use in promoting your business is to attract more viewers and then turn them into real customers. Here’s why visuals are more effective in this regard than any other type of information you can provide your target audience with:
- Emotional connection. Visual information can trigger our emotions easier and faster, which results in the creation of an emotional bond with the person watching your business video or looking at the promotional photo.
- Easy-to-share information. When was the last time you shared a text-only post on Facebook? And what about some mems and videos share? We bet the last one happens more often, and the next item will tell you why.
- Faster processing of the information. To form an opinion about the product or service a person needs only a couple of seconds if your message is given in one of the visual content forms.
- The power of storytelling. When the text is supported with an image, GIF-pic, video, or infographics, the story you tell is easier to percept.
Clear out Your Visual Content Strategy Goals
A clear and consistent strategy of introducing visual content on your website and pages in social networks can become your strong point. You have to clearly understand what your business goals are and what kind of visual content can best reflect them.
A structured and well-defined process of introducing different types of visual content gives not only confidence in what you need to do tomorrow but also helps increase your website conversion and make it more productive in terms of sales. Only when you know why you do your business and which way it can be helpful for your potential customers, your visual content will work the way it should.
By the way, 88% of marketers apply visual content in their publications. It’s not surprising, taking into account the rise in website efficacy it can provide.
Know Your Target Audience
Creating visuals for your business, you first need to learn who your target audience is. Analyze the psychological portrait of your customer to know their weak points. Targeting your visual content at them, you will be able to get to their emotions, and thus, your chances for success will grow significantly.
Working for your target audience, you will be able to get a better response. This shows through likes, shares, and overall activity of your website/social media page.
Video Content Helps Leads Generation
The statistics say that 93% of businesses manage to attract new customers by means of placing videos on their online resources. 50% of consumers come up with the decision to purchase the product/service after watching its video review.
The rise in the consumption of video content makes us think that by applying this type of visual content, you’ll be able to achieve sustainable results not only in the conversion of the landing pages but also in customer attraction and retention.
Don’t Compromise on the Quality of the Visuals
About 67% of people say their decision for making a purchase is usually ruled by the quality of visual content that accompanies the product description. Therefore, starting a small business, you can win a lot by investing in quality visual content. Of course, creating personalized images, photos and videos can become a significant burden on your budget, yet this is definitely worth it.
The use of stock photos in your business visual content strategy is one of the most affordable ways to get quality content without exceeding the budget. Lots of online tools can help you with this task Canva, HubSpot, and Stokpic, to name just a few of them. You can find some useful tips and get advice on how to make your visuals work better by reading this blog.
Remember about Your Brand Image Identity
When creating personalized visual content, businesses can keep complete control over the color scheme, fonts, and other details of images, videos, infographics, etc. This is far from being called cost-saving, but it works well for the business.
In case you don’t possess enough funds for individual projects, you can turn for help to some stock image pools. But don’t forget that it’s important to choose pictures that would recall your brand identity in colors and style. Some services allow uploading your brand colors and fonts for customizing stock photos, which is a perfect option for anyone who wants to get unique but affordable visuals.
Visual content strategy is as much important as your business strategy is. By making the right choices in your visual content management, you can displace your competitors, speed up the development of your small business, and turn it into a recognizable brand. Don’t lose any chance to promote your business on social media. Twitter, Facebook, Instagram, and others can help you reach more than 60% of all Internet users. Just let them get what they want, and you’ll catch your wave of success.
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