Salesforce reigns supreme when it comes to CRM software options
If your organization isn’t using Salesforce, you’re not making the most of CRM systems! Overall, Salesforce is the best CRM software suite currently in the market, offering high-quality assistance with your marketing, sales, service, commerce, and IT efforts across the board.
When used correctly, Salesforce can provide all of the major benefits of other CRM software and more. These include:
- Gathering data on all of your consumers so you can better target them through your marketing efforts
- Assisting with making personalized connections to your customers so they feel appreciated and are more likely to come back in the future
- Showing you which marketing efforts are most successful
- And more
However, even companies that use Salesforce may not be making the most of the platform. This cheats you out of easily accessible value you could otherwise be benefitting from with a few smart strategies.
Acquire Your Own Salesforce Version
For starters, make sure that you grab Salesforce Developer Org: a free version of Salesforce. This will allow you to experiment with Salesforce development. Business leaders can use this to train themselves or their employees in how to use Salesforce in detail, or use it to develop new custom apps to be integrated with the primary Salesforce platform.
Furthermore, grabbing your own version of Salesforce is excellent in case you switch positions or companies and don’t want all the work you’ve put into your custom CRM solution to be lost.
Join Salesforce Communities
It’s also a good idea to join at least one Salesforce community. Salesforce is so popular that it has plenty of volunteer groups around the globe, contributing advice and special tips to other users. These communities are perfect for someone in your IT team to jump into, both to figure out how to make Salesforce work even more effectively for your goals and provide assistance to others as well.
When you connect with other people who are using Salesforce in the same ways as you, you’ll be able to benefit from their expertise and experience. This tip is particularly important for new organizations that are currently teaching their employees how to use Salesforce. What better way to learn the ins and outs of the software than to ask people who have already figured it all out?
Hire a Salesforce Consultant
Consider hiring a Salesforce consultant. Through services like RTS Labs Salesforce consulting, you’ll be able to make the most of your Salesforce system.
In a nutshell, such experts will meet with you to understand your unique goals and needs, as well as the resources you have available to achieve those goals. Then they can show you how to use Salesforce and the data it acquires to maximize your success.
Think of Salesforce consultants as specialists that can pop in, show your company how to use Salesforce even more effectively, then jump out once you’ve got their tricks down.
This process can be valuable for organizations learning to use Salesforce for the first time or organizations that are already used to Salesforce, but who need help maximizing its benefits when pivoting to a new goal or sales model.
Use Salesforce Marketing Cloud
You should also check out Salesforce Marketing Cloud: a new tool released by Salesforce that you can use to automate all of your marketing processes. It sounds like a simple solution overall, but it can have wide-ranging implications for the success of your business.
Salesforce Marketing Cloud can gather data on all of your customers and gives you all the functionality you need to make a personalized interaction with your target consumers. As a cloud-based software solution, Salesforce Marketing Cloud can also easily be accessed from anywhere you have a connection to the Internet.
All in all, each of the above strategies will help you take your Salesforce CRM game to the next level and make the most of this versatile platform.