Take steps to make your restaurant more desirable for would-be diners
The marketing strategies employed by many restaurants have evolved over the years. Even restaurants with very low prices struggle to fill seats. Restaurants that serve decadent fine cuisine may also struggle to attract customers as well during these trying economic times.
Below are some strategies that you can employ if you want to enjoy a competitive edge over your rivals and attract more patrons to your establishment.
Create Attractive Promotions and Rewards Programs
If you want people to visit your restaurant, then you need to provide them with reasons to attend. A loyalty card is an easy way to make your regulars feel like VIPs. For example, customers who purchase five pizzas can be rewarded with a free one for their loyalty.
From free coffees or subs to free ice cream or beer, the freebies should reflect your menu. If you do not want to offer free food, then you can provide repeat customers with discounts. For instance, a 50% discount coupon with a 30-day limit may encourage them to visit your restaurant sooner rather than later.
Take advantage of seasonal holidays and other important occasions in your city or neighborhood in order to attract more customers to your restaurant. Referral programs and other rewards can also motivate customers to help promote your restaurant via word of mouth.
Viral or buzz marketing can be far more effective than conventional marketing channels, as word-of-mouth marketing tends to feel more natural or honest when compared to corporate marketing tactics.
Constantly Improve Service
Your high quality standards must always be met in order to provide your customers with a sense of comfort and security.
Humans tend to be creatures of comfort, and old habits die hard, so you can create a steady stream of revenue by making your restaurant a home away from home for many of your repeat patrons.
The number of staff available should also not affect the quality of service. Employees must go above and beyond the call of duty to provide exemplary service without compromise. Otherwise, disgruntled customers will complain about your restaurant using various social media platforms.
Poor word of mouth can bring a restaurant to its knees, so upholding an image and reputation of stalwart customer service and unrivalled treats is paramount.
Teach your staff how to be confident, friendly, and courteous. Keep an eye on them to ensure they are on their best behavior and that they are not slacking off. Staff must also learn how to work in high-pressure and fast paced environments without losing their cool.
Make Your Menu Special
You must impress your customers with your chef d’oeuvres. Even your appetizers must leave them salivating for more. What some restaurant owners fail to realize is that patrons do not attend restaurants simply for the food.
After all, they can prepare their own meals, or they can order delivery if they wish. People go to restaurants because they want to enjoy an experience that they cannot enjoy at home. As such, your menu has to include items that are delicious, fresh, and hard to make at home. They should include exotic ingredients that you simply cannot pick up at the local market.
Your meals and beverages should serve as a feast for not only the palette, but also all of the other senses. Once you have mastered the wine and dine experience and the art of the meal, your customers will return for an encore.
Hygiene is vital for the longevity of a business, and the restaurant business is no exception. Washbasins and sinks can serve as vectors for germs, and this can be challenging for staff who need to be clean at all times.
The good news is that using a portable hand washing sink can make your restaurant operate in a safer and more efficient manner. Your customers will thank you for your additional efforts by returning for more impeccably prepared dishes in the future.
Create Media Attention Through Marketing
If you want to generate some buzz in the area in order to attract more customers, then you should try and obtain some press attention. After all, any publicity is good publicity.
There are several marketing and restaurant concepts, strategies, and plans to choose from. Begin with some smaller ideas that can be launched quickly, and without breaking the bank. As you gain more confidence, you can try testing bigger concepts.
Intricate techniques and creative strategies can be implemented when you are ready to go all out. You may need to go through some growing pains before you find the perfect marketing strategy, but the effort will be worth it in the end.
Taking the Next Step
Creating marketing strategies can feel difficult and daunting, especially if it is all up to your choices. Be proactive, consider who your main patrons are and why they keep coming back, as well as your local neighborhood and the people that live there. Create a checklist of the things you need to do to implement the strategies listed here.
Now you have a good starting point to gain an edge on your fiercest competitors and draw more customers to your establishment.