Social Media Trends 2018
Naturally, social media will maintain its position as a valuable digital medium for individuals and companies alike. 2017 experiences an increase in mobile use, as expected, with social media platforms being one of the most common uses on smaller devices. Brands have certainly taken notice and many of them have placed more of an emphasis on social media marketing. As technology advances and society’s behavior shifts, these topics have taken center stage in social media. If you intend to succeed in the social media arena, embrace the following social media trends 2018.
Video Content
If pictures say a thousand words then videos say a million. 90 percent of all shared social media content in 2017 was video. Look for this trend to continue in 2018.
Voice Search
Google Assistant, Siri, and Alexa are better than ever at interpreting voice searches. Good thing because most mobile searches are done by voice.
Shoppable Media
Rich media formats, such as video and AR, allow for immersive shopping experiences. In 2018, look for in-video product purchase options.
Influencer Marketing
Influencer marketing becomes an essential part of any social media marketing strategy. Look out for more celebrity social media posts with #ad.
Brand Protection
Fake news and copyright infringement are a well-known problem. Brands and social networks will find new ways to fight back.
