Social Media Trends 2018

boss magazine, social media trends 2018

Naturally, social media will maintain its position as a valuable digital medium for individuals and companies alike. 2017 experiences an increase in mobile use, as expected, with social media platforms being one of the most common uses on smaller devices. Brands have certainly taken notice and many of them have placed more of an emphasis on social media marketing. As technology advances and society’s behavior shifts, these topics have taken center stage in social media. If you intend to succeed in the social media arena, embrace the following social media trends 2018.

Video Content

If pictures say a thousand words then videos say a million. 90 percent of all shared social media content in 2017 was video. Look for this trend to continue in 2018.

Voice Search

Google Assistant, Siri, and Alexa are better than ever at interpreting voice searches. Good thing because most mobile searches are done by voice.

Shoppable Media

Rich media formats, such as video and AR, allow for immersive shopping experiences. In 2018, look for in-video product purchase options.

Influencer Marketing

Influencer marketing becomes an essential part of any social media marketing strategy. Look out for more celebrity social media posts with #ad.

Brand Protection

Fake news and copyright infringement are a well-known problem. Brands and social networks will find new ways to fight back.

 

About Talkwalker

Talkwalker is one of the world’s leading social data intelligence companies. Its cutting-edge technology provides actionable social media insights through real-time social listening and advanced social media analytics. Talkwalker helps marketers to prove the value of their social efforts and significantly enhances the speed and accuracy of business decision-making. Talkwalker’s state of the art social intelligence platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in over 187 languages. Its 1500 servers process posts from 150 million websites every day.