The internet has completely changed the way we live our lives. Not only is it a vast resource for information, but it has also become a powerful tool for communication and marketing.
In fact, many people now consider social media to be an essential part of their online marketing strategy.
But how does social media influence SEO? And what are the latest trends in social media that you should be aware of?
It’s no secret that Google and other search engines use social media signals to help rank websites. After all, if a website is being talked about positively on social media, it’s likely to be popular and useful.
However, the way in which social media influences SEO is constantly changing, and it can be difficult to keep up with the latest trends.
One of the latest trends in social media is the rise of ‘dark social’. This refers to the sharing of content on private channels, such as messaging apps and email.
Dark social is difficult to track, but it’s thought to account for a large proportion of social media sharing.
So, what does this mean for SEO? Well, if you want your content to be shared on dark social channels, it’s important to make it easy to share. This means using social sharing buttons on your website and creating shareable content such as images, infographics, and videos.
Another trend that’s been gaining traction in recent years is live video. Live video is a great way to connect with your audience in a more personal and authentic way. It’s also a great way to show off your brand’s personality.
Live video is particularly popular on social media platforms such as Facebook, Instagram, and Snapchat. And it’s not just for big brands – even small businesses can get in on the action.
If you want to make the most of live video, consider using it to give your customers a behind-the-scenes look at your business, host a Q&A session or even stream a live event.
Finally, user-generated content (UGC) is another big social media trend that’s worth paying attention to.
UGC is any kind of content that’s created by users rather than businesses or brands. This can include things like product reviews, social media posts, blog comments, and more.
UGC is a great way to build trust and credibility with your audience. After all, if other people are singing your praises, you must be doing something right!
And UGC is also great for SEO. Google loves fresh content, and UGC is a great way to keep your website and social media pages up-to-date.
Tax The Rich Trend
One final social media trend that’s worth mentioning is the ‘tax the rich’ trend. This refers to the growing belief that wealthy people and corporations should pay more taxes.
The ‘tax the rich’ trend has gained a lot of traction on social media, with many people using platforms such as Twitter and Facebook to voice their opinions.
And it’s not just individuals who are speaking out – even some big brands are getting involved. For example, in 2018, the CEO of Patagonia spoke out against Donald Trump’s tax cuts for the wealthy.
So, what does this trend mean for businesses? Well, if you’re a business owner, it’s important to be aware of the growing sentiment against the rich. After all, this trend could have a big impact on your business, both in terms of public opinion and government policy.
One thing you can do with this trend is to increase the social responsibility of your business. This could involve things like donating to charity, supporting social causes or even increasing the wages of your employees.
Little Moons Trend
Another social media trend that’s worth mentioning is the ‘little moons’ trend. This refers to the growing popularity of small, independent businesses.
The ‘little moons’ trend has been driven by social media, with many people using platforms such as Instagram and Facebook to discover new businesses.
And it’s not just individual consumers who are getting involved – even big brands are starting to take notice. For example, in 2018, the fashion brand ASOS launched a new platform called ‘ASOS Marketplace’, which is dedicated to small businesses.
The SEO side of this trend is that it’s becoming increasingly important to optimize your website and social media pages for discovery. This means using the right keywords, hashtags and even emojis in your posts. It also means making sure your website is mobile-friendly and easy to navigate. A superb way to outshine your competition and improve your marketing is to utilize Quicktools to cut and paste the emoji.
Next, influencer marketing is another big social media trend that’s worth paying attention to. Influencer marketing is a type of marketing where businesses work with ‘influencers’ – people who have a large following on social media.
The reason influencer marketing is so popular is that it’s an effective way to reach a large audience. And it’s also a great way to build trust and credibility with your target market.
If you want to make the most of influencer marketing, it’s important to choose the right influencers to work with.
Look for people who have a large following in your target market and who are already talking about your industry.
It’s also important to remember that influencer marketing is not a quick fix. It takes time to build relationships with influencers, and it can take even longer to see results. But if you’re patient and you choose the right influencers, influencer marketing can be a great way to boost your SEO.
You can also choose to contact social media marketing in nj that will work with an influencer for you. These types of agencies usually already have established contacts, which can save you a lot of time and effort.
Marketing on TikTok
We also have to mention the popularity of TikTok. TikTok is a relatively new social media platform that’s growing in popularity, especially among young people.
If you want to reach this audience, then you need to be marketing on TikTok. This means creating short videos that are creative and engaging. It also means using the right hashtags, as well as any other relevant TikTok features.
The good news is that you don’t need a big budget to market on TikTok. In fact, many successful brands have been able to create viral videos with very little money.
However, it’s important to make your content seem as organic as possible. Otherwise, you run the risk of coming across as inauthentic, which could damage your brand.
Understanding internet slang and jokes is crucial for a successful marketing campaign, especially when you’re marketing to a younger audience.
Keeping an Eye Out for Social Media Trends
While these trends are important, they’re just the tip of the iceberg. Conversation on the internet moves quickly, and new trends arise daily. For this reason, it’s important to keep your finger on the pulse of social media. This way, you can make sure you’re always ahead of the curve.
One way to do this is to set up Google Alerts for your industry. This way, you’ll be notified anytime there’s a new development or trend in your industry. You can also follow relevant influencers and brands on social media, as well as subscribe to relevant industry publications.
By doing this, you’ll be able to make sure you’re always up-to-date with the latest social media trends. And you can use these trends to boost your SEO and help your business stand out from the crowd.
Having a marketing team that understands the nature of the internet is also crucial. It ensures that you keep your authenticity as a brand, as well as makes sure you understand the ever-changing landscape of social media.
Now that you know about some of the latest social media trends, it’s time to start putting them into practice. Starting is the hardest part, but once you get going, you’ll be surprised at how easy it is to keep up with the latest trends.
The first step is to choose the right platform for your business. Not all platforms are created equal, and each one has its own strengths and weaknesses. Once you’ve chosen a platform, you can start creating content that’s designed to appeal to your target market.
Do a little bit of research and see where your target hangs out the most and what kind of content they most react to. From here, you can start to create a content strategy that will help you boost your SEO and get more eyes on your business.
These are just a few of the social media trends that are worth paying attention to if you want to improve your SEO.
By keeping up with these trends, you can ensure that your website and social media pages are optimized for discovery. You can also build trust and credibility with your target market. And you can reach a larger audience with your marketing efforts.
Travis Dillard is a business consultant and an organizational psychologist based in Arlington, Texas. Passionate about marketing, social networks, and business in general. In his spare time, he writes a lot about new business strategies and digital marketing for DigitalStrategyOne.