Properly analyzing data from social media can improve your business
The success of a marketing campaign is determined by the work you do while getting ready for the campaign. And a lot of the preparation steps involve the analysis of social data that your business has obtained from interacting with your followers on social media or other channels of communication.
Investopedia defines social data as information that social media users share publicly that often includes important metadata such as location, language, and personal data (or biographical data) as well as shared and liked links.
The abundance of social data on social media platforms has pushed business owners to connect with their followers. This creates a great possibility to reach massive audiences and collect the social data necessary to launch a successful marketing campaign.
The following base on social media platforms is enormous. Reportedly, 76 percent of adults in the U.S. already use the major social media platforms like Facebook and Instagram. So skipping on using such massive data for your own marketing benefit is a huge mistake.
However, using social data to launch a marketing campaign requires consistency, especially for business owners striving to expand their following base and sell a product. Let’s take a look at some tips on how business owners can use social data to launch a successful marketing campaign.
Study Social Data to Identify Target Audience
Figuring out the target audience for a marketing campaign is the No.1 step you need to consider. As a business owner, you probably already use certain social media platforms to reach out to your followers and see how your product is being treated by them.
If you already use social media platforms, you might as well benefit from them in terms of mining valuable social data to figure out the target audience for your next marketing campaign.
Here are some steps you need to consider when identifying the target audience:
- Where’s your audience the most active? In other words, which platform shows the best results in terms of follower activity?
- Who’s the most active in terms of age and gender?
- Which posts get the most likes and shares?
General statistics show that globally the most popular social media platform is Facebook (over 2 billion users), followed by YouTube (almost 2 billion users) and WhatsApp (over 1 billion users):
In terms of age, Facebook is mostly used by adults, while teens and young adults prefer using YouTube and Snapchat. In terms of gender, women use social media more than men, 73 percent to 65 percent respectively.
This is what general statistic data says about the use of social media worldwide. You can do a similar analysis by digging into how many male and female followers you have, where they are located and which posts they like more. Tools such as Google Analytics can help you with that.
The social data that you’ll obtain from this analysis will help you create a customer profile which will serve as the foundation for your marketing campaign.
Use Social Data to Analyze B2C Communications
Your customer support service gets valuable social data on a daily basis. As they communicate with customers using social media and live chats, they register hundreds of tickets every day which need to be resolved.
How can you benefit from that? Peter Fredrickson, a marketing specialist at Flatfy says that your customers provide you with important information regarding the issues connected to your product. This information is crucial for a business that strives to improve their products and boost customer satisfaction.
Customer support service usually stores necessary social data by using software. You can analyze this social data, identify the common issues, and work on them. Plan on highlighting them in your next marketing campaign, explaining that they have been resolved and saying how grateful you are that your customers help you improve your product. This will boost interest in your business brand and increase sales. After all, your customers always want to hear that their opinion is highly appreciated.
Incorporate Social Data During Market Analysis
Market analysis is an important step in the preparation for your next marketing campaign. It usually involves four major steps:
- Industry overview
- The analysis of your target market
- Competitor activity analysis
- The analysis of your current popularity
All important data regarding these four steps comes from social media. Social media platforms allow you to see what is trending in your industry, what are the upcoming trends on your target market, which marketing strategy your competitors use and how popular your own content is.
Analyzing these four aspects allows you to get social data necessary for your next marketing campaign. You can also do a hashtag analysis to see what’s trending across various social media platforms. When you get the full scope of social data, you’ll be able to launch a successful marketing campaign to promote your business.
Social data is a great source of valuable information that is very important for the success of your business. Using it for your marketing campaign is absolutely crucial as it allows you to see what is going to work and what’s not. Hopefully, these tips will get you started on your way to success.
Written by: Ryan Pell
Ryan is a passionate writer who likes sharing his thoughts and experience with the readers. Currently, he works as a real estate agent at Flatfy.ro. He likes everything related to traveling and new countries.