Phone usage has now become part of everyone’s daily lifestyle. While it is still used mainly to communicate with other people, individuals now rely on their phones to keep them updated with the latest information. Having said that, marketers need to utilize this channel when connecting with their target customers. While consumers are more adept at avoiding cold calls from telemarketers, they have little to no issue receiving SMS messages from businesses they have opted-in.
When customers opt-in, this means they have provided their consent to receive text messages from your business. The permission can be obtained in different ways and does not necessarily have to be initiated by the customer. Because of this, clients are more likely to engage with brands they have trusted to give their consent to. This is one of the biggest advantages of SMS marketing compared to email marketing. According to a study conducted by mobile marketing agency Cellit, SMS messages have eight times the response rate of emails.
In addition, SMS marketing is highly measurable and easy to monitor. This lets marketers easily adjust to make their SMS marketing strategy successful. While many businesses have been taking advantage of SMS marketing for quite some time now, there are some industries that can benefit the most from it. Here are some of them.
Real estate agents are one of the professionals that enjoy the benefits of using text messages to connect with prospects and clients. Potential homebuyers can easily get more information about a house as soon as they send a text message to the agent’s contact number. This doesn’t just put the agents in direct contact with people who are interested, but it can also generate more leads. Once these people agree to receive text updates, realtors can easily inform them about new properties opening up.
On the other hand, real estate investors can benefit from SMS marketing by quickly advertising a property on the market. With text messages, they can directly offer their properties to interested individuals. Whether you are a realtor or an investor, you can click the link below to find innovative tools to help in your real estate business.
Any consumer-focused industry can benefit from SMS marketing when it comes to expanding its reach, converting leads into customers, and retaining repeat businesses. This also applies to any business with an e-commerce website.
Since text messages provide an urgent and direct way to communicate, e-commerce websites can provide shoppers with up-to-date information about their purchases as soon as they have completed them. Customers can also receive messages about their order receipts, shipping and delivery status, and other new offers. Aside from these updates, SMS messaging is a great way to promote brand loyalty and retain customers. Since text messaging is an informal yet direct channel, brands can communicate with their target clients in a personal manner.
Health care providers, including pharmacies, dentists, and medical practices, are increasingly taking advantage of SMS marketing. They use text messages to connect with their patients along with sending important health and prescription updates. Health care practitioners also use SMS to send appointment reminders as well as other marketing messages such as exclusive offers.
One of the main benefits of using SMS marketing in the healthcare industry is it allows health care providers to respond immediately. When their patients have any medical concerns, they can answer their questions right away. This doesn’t just let organizations provide better care, but patients can rest assured that their concerns are being taken seriously.
Businesses in the automotive industry such as repair shops, car washes, and auto dealers can greatly benefit from SMS marketing. Through text messages, these businesses can remind their customers about scheduled maintenance appointments and inform car owners when their vehicle is ready.
For auto dealers, they can use SMS marketing to generate leads for sales and special promotions. This provides a personal approach when reaching out to past customers. It is also more effective than traditional channels like TV and print advertising.
In the travel industry, time is very important. Your customers make their travel plans months in advance, but they rarely check for changes in their itinerary unless you inform them. This is when SMS updates come in handy. When there are sudden changes in travel plans, one of the most effective ways to contact your customers is by sending them a text message. Unlike emails, text messages can be received in places where there is limited internet access. It remains to be one of the best communication tools to send time-sensitive information including, flight delays or cancellations, changes in departure gates, travel upgrade opportunities, and security alerts.
There are many advantages to using SMS marketing in growing your business. In fact, there are certain industries that can even greatly benefit from it. Aside from the industries mentioned above, other businesses can integrate SMS marketing into their marketing plan and gain a lot from it. If you are looking for a new strategy, give SMS marketing a chance and see how it can support your marketing goals.