An important part of communicating with customers that sometimes goes overlooked
Whether you have turned your garage into a treatment room or have set up a small store in your local town. You will need signage. Even if you are a tiny company you still need to follow health and safety regulations and market your business. Here is how signs can be used to tick both of those boxes.
Using signage to market yourself
It is always worth putting up a sign above your business premises. If you cannot do that, put up a sandwich board sign instead. That way, people will know you are there and be able to find you more easily.
It is now relatively easy to find companies selling sidewalk signs online. All you need to do is to upload your design or customize one of the templates they already have. Most firms use them to let people they are there, but it is also possible to use them to advertise special offers.
Plus, they can be used inside or outside of your premises. If you want to you can change the design yourself using posters that can be pasted over the original advertising. Provided you are allowed to use sidewalk advertising in the area you are based it is one of the cheapest and most effective forms of marketing there is. So, take a look online and see whether you can use sandwich boards or something similar for your business.
They are a great way to make sure you stand out from the crowd. If you can use humor, do so. People like to be entertained and a funny sign is always more memorable than a boring one.
Keeping yourself, your workers, and your customers safe is your responsibility. All business owners need to familiarize themselves with the rules and regulations surrounding health and safety, including those that relate to signage. Certain hazards like low lintels and wet floors need to be flagged up using signs. But, you cannot simply make one yourself.
They need to be a certain size, use the right colors, fonts, and wording. This is to make sure that people notice them and can quickly understand what the hazard is. You can also order this type of signage online.
If you are not sure what types of signage you need, and are a member of a trade organization, just ask. They tend to stay up to date when it comes to health and safety regulations.
Signs that help you to protect your assets
Sadly, all businesses can potentially be targeted by thieves. But, you can use low cost security signage to reduce the chances of your premises being burgled. CCTV and alarm signs have shown to be an effective deterrent for would-be thieves.
Use signs to help your customers
The last type of sign you need are ones that help your customers make sound purchasing decisions. For example, if you sell plants, use labels to tell your customers if they are suitable for planting in the shade or need full sun. Sharing helpful advice like this is sure to help you to sell more. If you want to learn more about using signs to boost your sales, you can do so by reading this.