The best way to get your website noticed by people searching on Google is to incorporate search engine optimization (SEO) tools. Google uses SEO to rank pages, and beginners can learn how to add SEO to their websites to grow their businesses. You can work on SEO on your own and keep track of your links using a backlink API, or you can hire companies to help you get the most out of tools. These are five key takeaways beginners should know about SEO and website building:
1. Links matter
One of the most important aspects of SEO is backlinking. Your website’s success depends on other websites that link to your site through backlinks. If you invest in any SEO tools, consider hiring a company to help with backlinks. For example, SearchEngineLand lists top link building providers so you don’t have to do the research yourself. When you work with a link-building team, you can focus on other aspects of your business.
2. SEO changes
The online world continues to change, and SEO evolves with it. Before you settle into SEO tools, know that they will change. For example, Google once gave websites loaded with keywords high rankings on their pages. Soon, everyone was loading their content with keywords.
Eventually, Google noticed keyword overuse, then began to punish websites stuffed with keywords by lowering their rankings. Websites no longer benefit from stuffing their sites with keywords, instead, they benefit by using them sparingly.
3. Content matters
Along with backlinks, content is a top priority for webmasters. Content is everything from blog posts to product descriptions and videos to image descriptions. When creating content, consider crafting pieces that interest your customers, as they could help make your website get noticed.
Always add meta descriptions, titles, and other behind-the-scenes details, as Google notices everything. When you create shareable content, you increase your chances of adding organic backlinks to help your website rank higher on Google search engine results pages.
4. Use social media
Another important aspect of SEO is social media. While sharing your content on social media won’t immediately grow your business, it does help you get more backlinks. The best backlinks to get are organic, so you share your content with the hopes that highly rated websites notice and link to your content.
Social media is an important marketing tool, especially since businesses can use it for free. Share your content on all social media tools, and keep your customers interested in your products by sharing your content regularly. You can build your customer base by creating a variety of content including videos, slideshows, and blog posts. Don’t forget to share content created by other businesses, as they’ll see you and possibly return the favor.
5. Engage your customers
When you design content, create it for the benefit of your customers. Your goal is not to please Google, but to inform, entertain, and engage your customers. When your customers like your content, they’ll come back for more. Google will notice the activity and will rank your page higher on their pages.