A Complete Guide
Distribution used to be one of the reasons why only a handful of indie filmmakers managed to bring their masterpieces into that public eye. Luckily, the times have changed, and nowadays, independent filmmakers have easy access to a wide range of tools that help bypass studios and even streaming services like Netflix.
Still, this doesn’t mean self-distribution is a piece of cake. It certainly is a lot easier than back in the old days, but there are a few things you need to consider. We did a bit of digging and learned about the main channels indie filmmakers use and how they make sure their creation gets broadcasted to the world.
The Promise of Web3
While it may seem Web3 is still in its incipient phase, chances are it will take the world by a storm in the following couple of years. Due to the overgrowing popularity of NFTs and efforts from various major artists and businesses in the industry, we have all the right elements in place.
In all fairness, it may take a bit longer to stabilize the system and eliminate the middleman, but there’s no going back now – Web3 is the future of the entertainment industry. Creators will finally be able to control how their content is being distributed and consumers will have the chance to support whoever they want (as opposed to supporting a service who then redirects some funds to the creators).
VOD and OTT
You don’t have to be a Twitch user or creator to know about the power of the live stream. In fact, there are quite a few industries where the opportunities provided by live streaming showed there’s a new way of doing marketing and reaching new audiences.
Plus, besides an increase in audiences, VOD (video-on-demand) and OTT (over-the-top) services are among the most used channels for entertainment among Millennials and Gen Z. As of right now, at least three-quarters of Americans are paying subscribers to at least two VOD platforms, so it’s a clear indicator that people are willing to pay for this type of content.
So, what is VOD and what is OTT? And why should indie filmmakers know about these?
Both terms sound technical and unappealing, but when you know that the biggest streaming platforms available nowadays (such as Netflix, Hulu, HBO Max, or Disney+) are both VOD and OTT, this should tell you a lot.
Overall, VOD and OTT refer to video content available on demand (not based on a schedule, as it happens with traditional TV) and via the internet. Therefore, it is easier to access and a lot more interesting to consume.
The good news is that you don’t have to be on good terms with any of the big names to have your content streamed. You can launch your own OTT platform and apps, and attract highly targeted audiences (which doesn’t happen on large platforms).
Side note: of course, it doesn’t hurt to get your film up on Netflix or Hulu, so don’t cross this opportunity off your list.
Make full Use of Crowdfunding Platforms
Kickstarter and IndieGoGo are well-known to indie filmmakers because this is where they go to ask for funds to start the creative process. However, if you are in the distribution phase, this means you’ve already proved your worth as a movie maker, which will bring more visibility and attention from those interested in investing.
As the world moves towards Web3, VOD, and OTT, in terms of entertainment consumption, independent movie makers have an amazing opportunity to bring new ideas to life. Plus, even if your audience is niched, you can still reach them with your very own OTT platform!