Triller – the AI-powered open garden technology platform for creators co-owned by Ryan Kavanaugh — has brought another combat sport under its corporate umbrella, purchasing the Pillow Fight Championship (FightPFC) for an undisclosed amount.
Male and female combatants in FightPFC battle each other using two-pound, queen-sized pillows – foam stuffed inside sailcloth – with strap handles. It’s all of the action of traditional combat sports but none of the blood and injuries, FightPFC says.
Triller’s Recent Acquisitions
FightPFC is only the latest expansion for Triller, which moved into the fight game in November 2020 when it launched Triller Fight Club and staged an inaugural bout featuring Mike Tyson and Roy Jones Jr. The initial fight was a success, with more than 1 million pay-per-views sold, and Triller Fight Club followed up with several bouts among fights from different disciplines, including boxing, mixed martial arts and even YouTube stars-turned-fighters. In November 2021, Triller launched Triad Combat, which ramped up the action by placing fighters in a three-sided ring. In late February, Triller acquired the majority stake in the Bare Knuckle Fighting Championship.
Triller continues to move rapidly in the acquisition space following its December 2021 merger agreement with SeaChange International, Inc., in a transaction that would result in the combined company being named TrillerVerz Corp. Its common stock will be listed on Nasdaq.
What Sets Ryan Kavanaugh’s Triller Apart
Triller bouts mixed combat with A-list musical acts, creating a full-scope entertainment experience aimed at what Kavanaugh calls the “17-27 culture-graphic” – customers who are interested in combat sports but have been turned away from boxing because of its staid production values. Kavanaugh, a former movie producer with 60 Oscar nominations and 8 Oscar wins under his belt, brings his moviemaking experience to Triller fights, incorporating multiple cameras, studio-quality lighting, and other cinematic techniques. Triller also owns Fite TV, which streams the fights, and rap-battle platform Verzuz, which Triller incorporates into its fight events.
As Triller moves today to augment all of the pieces of its innovative Web3 platform, from AI-based social commerce to NFTs, its primary driver has been to assemble the most comprehensive array of creators and content to delight and entertain every quadrant of the consumer marketplace.
“Combat sports, like music, have widely diverse styles and audiences, FightPFC is indeed another wildly popular genre, and Triller is pumped to take it to the next level globally,” said Kavanaugh. “We admire the risk-takers and those that see around corners to create and deliver entertainment and action for everyone. As Triller continues to invest in the innovators and events that redefine the social experience in the diverse combat sports sector, Triller’s and FightPFC’s agreement signals another step forward towards our vision to bring everyone the content they want, when they want it,” added Kavanaugh.
What Is Pillow Fight Championship?
“Pillow Fight Championship began with an idea to develop a real fighting sport that would appeal to the international family audience by combining the ancient weapon known as a ‘pillow’ with experienced MMA competitors & boxers and strict rules,” said Steve Williams, Chief Executive Officer of Pillow Fight Championship. “However, PFC isn’t just about hard-hitting pillow fighting; it’s also about pure entertainment and fun. We are incredibly excited to join the Triller Fight Club platform of entertainment.”
“It is clear that Triller Fight Club is the future of combat sports. As the fastest growing platform on its accelerated path, Triller Fight Club will soon overtake UFC,” added Williams.
As Triller moves to integrate all of the innovative pieces of its Web3 platform, from AI-based social commerce to NFTs, its primary driver has been to assemble the widest array of creators and content to delight and entertain everyone.
Together, Triller Fight Club and FightPFC will focus on delivering the best experiences for creators, athletes, influencers, and brands. Since Fight Club exploded onto the combat sports scene, it has been innovating and creating exciting experiences for fans everywhere, aligning with Triller’s mission of bringing iconic cultural experiences to the masses, including those seeking exciting family-friendly action.
Launched less than two years ago, Triller Fight Club has sold over 3,000,000 pay-per-views, making it one of the top-selling and fastest-growing subscriber bases in combat sports and entertainment platforms. TrillerVerz’s widely acclaimed monthly series, including world-class professional boxing and great Verzuz battles, has consistently been at the top of watched broadcasts averaging over 5,000,000 views.