Corporate gifts can be given to clients, employees, colleagues, bosses, or suppliers. Whoever the recipient is, the underlying purposes are the same. Corporate gifts help you to show your appreciation, cement relationships, and increase connectivity. The presents can also act as a constant brand reminder and increase customer retention. However, you should only give gifts to people who help your business to grow and prosper. Otherwise, you are wasting money. Here are some other simple rules to remember when picking corporate gifts.
Set a Budget
It is vitally important to set a budget for corporate gifting. Giving presents that look cheap and are of poor quality is a no-no. But overspending on gifts can be just as bad. For instance, if you give a client an expensive gift, it could be seen as an attempt to bribe him or her and influence the client’s decision making. Giving gifts of different values to different people can also be problematic, as you do not want to create animosity between co-workers or show you provide preferential treatment to one client over another.
Make Your Gift Stand Out
Popular corporate gifts involve vouchers, tickets to a show, an item of clothing, and things to eat and drink. However, clients could be receiving gifts from business contacts on a regular basis, so you need to ensure your gift stands out. For a gift that is extra special, consider a gift hamper. This memorable gift is ideal for showing your trust and gratitude. However, you should avoid common mistakes when choosing a corporate gift hamper, such as giving it to work friends at inopportune moments, compromising on the quality of the hamper, and forgetting to put your name in it. Adding a personalized message is also a fantastic way to ensure your gift is memorable.
Be Thoughtful
Remember to use a personal approach to the gift you are buying someone. You need to show that you have put thought into the present, which means choosing a gift that is suitable and tailored towards the recipient. Find out what your gift recipient likes, so you can get a gift you know will be well-received.
Give Gifts All Year Round
To truly show your appreciation of someone, avoid giving gifts only on special occasions. Although it can be good to mark a holiday or someone’s birthday with a gift, that kind of corporate gifting is predictable. So, give corporate gifts throughout the year, not just for special days. Random and unexpected gifts can help strengthen business relationships, as they will show the recipient is at the forefront of your mind, not only during times when gift-giving is expected.
Be Responsible
As much as gift-giving is usually always well-intended, it is imperative you do not overlook companies’ corporate-gifting policies. These can address both gift-giving and receiving. So, before you give a corporate present, check your company’s policy and the policy of the company you are gifting to. It can sometimes be perceived as commercially inappropriate for a receiving company to accept gifts.
Do Not Forget the People Who Have Helped Your Business to Succeed
Corporate gifts can be given to a wide variety of people connected to your company. But if you own a business, it is imperative you do not forget to give gifts to those people who have helped you to make your business a success. Anyone who was fundamental in growing your business in the early years, or who helped you when times became difficult, needs to be at the top of your list for corporate gift recipients.
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