Picking the right keyword for your website can be a tough challenge. Besides having to find one that has low competition and high keyword density for relevant traffic, you must also make sure that it aligns with your business. This article will walk you through the process of picking the perfect SEO Keyword for your site.
Determine the right keyword difficulty
The difficulty of a keyword is determined by the number of monthly searches. The higher the dificulty, the more difficult it is to rank for that keyword. This is determined by a number of factors, including the authority of the website’s ranking for that keyword as well as the overall searcher intent of the keyword.
Define your target audience
It is important to understand who you’re trying to reach. First, it’s helpful to know what purpose your site serves. Is it for entertainment or knowledge? Are you trying to sell a product or service?
After that, identify the keywords that best represent what your site is about. You should also figure out which keywords are most popular among your target audience in terms of search volume and competition level (how hard it will be).
If you are having difficulty defining your audience, you may want to hire an SEO agency that specializes in your industry to determine this for you and find keywords relevant to your target audience. For example, if you are a SaaS company, you may want to hire a SaaS SEO agency to help you find relevant keywords and better define your target audience to gear your SEO efforts toward.
Perform keyword research
You can’t just pick a single keyword and optimize toward it. You need to constantly look at how your website ranks for various search terms, and make changes as necessary The first step in this process is performing keyword research. When you perform keyword research, you should be looking for the following:
Search volume: the more people are searching for a term, the more likely it’s going to bring in traffic from organic searches
Competition: you want a low amount of competition so that your site can more easily show up higher than your competitors when people are searching for relevant search terms
Relevance: you want to choose keywords that make sense within the content of your site (for example, if someone is looking for something related to dogs on your pet supplies store website).
Find the most important keywords for your site
Keywords are how search engines find your content, and the more relevant your keywords are to the content on your site, the better. The keyword tool will tell you which words and phrases people search for to find a given page. It’s also important to note that a page doesn’t necessarily have to rank highly for all its target keywords—it can rank highly for one or two terms while other pages rank highly for related terms. So it’s always best practice to try and optimize each post by itself.
Determine relevant long-tail keywords
Long-tail keywords are more specific and targeted, meaning they’re more difficult to rank for. That’s because there’s a lot of competition for them. However, if you do manage to rank on the first page of Google, your organic traffic will be much higher than if you were trying to rank for a generic keyword like “SEO”.
A long-tail keyword might look something like this: “best SEO company in New York City.” This is much better than just using “SEO” as your main keyword because it allows you to target a specific geographic location (New York City), which means that users searching for this type of information are much more likely looking for local businesses rather than national ones.
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