B2B sales are notorious for being dull. From the reps to buyers, both experiences leave so much room to be desired. And while this perception is primarily painted by the media and the emphasis on consumer brands, this notion is still rooted in truth, often compared to how exciting B2C is.
According to a survey by WHM, B2B sales teams are equally experiencing boredom and burning out, and are constantly seeking innovative and captivating ways to enhance their purchasing experience. Whether optimizing sales strategies or personalizing approaches, leaders are scouring left and right to find the right tactics.
But it wasn’t until the peak of the SaaS market back in 2018 that sales teams started acknowledging the real problem behind B2B’s lackluster nature: the complexity of products. The more complicated a product is, the more tedious it is to sell. The good news is organizations are now self-aware of the aspects that needed improvement. The bad news is that the ever-growing market poses a challenge for B2B sales teams to catch up.
The popularity of cloud-based solutions immediately went mainstream after leaders first-hand experienced its scalability, cost-effectiveness, and adaptability. The SaaS market’s growth continues to skyrocket and is projected to expand at a CAGR of 27.45% during the estimated period from 2022 to 2030, reaching a valuation of USD 896.2 billion by 2030.
Today, an abundance of solutions are emerging left and right to help sales teams personalize, optimize, and streamline their framework to eliminate the ‘B2B sales is boring’ mindset. Walnut is at the forefront of this revolution in simplifying the already complicated nature of SaaS sales. As a leading cloud-based demo platform, Walnut helps SaaS companies close more deals by providing sales teams with the tools they need to easily create highly personalized live demo experiences for each of their prospects.
Leaders of the Sales Demo Space
As leaders of the sales demo space, Walnut enables sales teams to customize every aspect of their demos, allowing for a personalized experience tailored to each prospect’s needs. They aim to eliminate the dependence on external teams since users possess full autonomy over the entire process in their platform.
What’s more, Walnut helps sales teams maintain consistency in their sales efforts by creating customized and consistent storylines for each audience’s demos. By capturing data on the usage of both their team’s and prospects’ demos, Walnut enables teams to gather valuable insights to enhance sales strategies and develop a deeper understanding of prospects’ requirements.
Walnut 3.0: A Step Further
The team behind Walnut has already launched a suite of cutting-edge products: a) software demo creation; b) Beyond Demos, and c) Walnut Ace. They also spearheaded the #WeAreProspects viral movement, which tackled how inefficient traditional B2B buying experience is, resulting in vast improvements in the industry.
Now, intending to transform the B2B SaaS buying process into a human and personable experience, they are launching Walnut 3.0, a continuation of the company’s legacy which offers prospects the chance to try and understand the product themselves – just like in a B2C sales process.
Building upon the existing capabilities, Walnut 3.0 utilizes the platform’s current strength to introduce advanced functionalities. These enhancements encompass a fresh user interface (UI) and Editor Layout, innovative features like Magic Linking and Capturing, Robust Interactivity Editing, New Customization Flow, and Screen Updating.
The Walnut team acknowledges that prospects now expect a B2C-like buying experience that is fast and effortless, even in the B2B realm. This has been their main motivation for the inception of 3.0. While Walnut’s current features and interface are already exceptional, the team understands the importance of continuous improvement, further defining ‘revolution’ as an ongoing movement that aims to disrupt