Think you’ve found the perfect Valentine’s Day gift for that special someone? Think again.
New data from global payments processor Worldpay reveals most gifts are sent right back to where they came from. In fact, returns increased 95 percent just three days after Valentine’s Day last year.
Clothing appeared to be the least treasured gift among significant others, with apparel and footwear accounting for 99 percent of all refunds. It’s no wonder couples keep missing the mark.
From fit to size, there’s plenty to consider when picking out the right dress or shirt for a loved one. In order to improve their chances of success this time around, many consumers are turning toward online shopping. Now, instead of traveling from store to store, shoppers can easily purchase a variety of gifts in numerous sizes and styles right from the comfort of their own home.
Perhaps even more importantly, consumers have the luxury of returning any gift that’s less than perfect for their better half. Want to swap out that last-minute gift for the next item on your list? No problem: simply head online to start a return.
With Valentine’s Day once again upon us, retailers should make sure they can provide a clear and simple set of instructions on how to navigate their returns process. This includes everything from where to send an item to when a refund will be awarded.
Easy returns coupled with quick refunds will not only boost customer satisfaction, but also keep retailers one step ahead of the competition.
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