Promotional products are types of gifts or specialty items that businesses give away with their logo, business name, offer, or message included on them. There’s a good chance that most people have at least a few promotional products in their home, maybe calendars, pens, T-shirts, hats, coffee mugs, etc. Many businesses make the mistake of overlooking the power that promotional products can offer when building their brand recognition.
Benefits Of Promo Products
- Effective and Affordable Marketing
Many businesses, especially small ones, can only dream about running a large-scale advertising campaign. They simply do not have the capital. However, most companies can still achieve their marketing goals and increase brand awareness by using promotional products. Many companies offer affordable products for mass distribution that all businesses can afford with their budget.
- Increase Brand Recognition
The goal of any brand is to be easily recognized when a consumer sees a logo attached to a company’s products and services. Gifting consumers a promotional item can help them remember your business and recognize your brand’s logo easier. When a person receives a promotional item, it often remains in their office or home for a long time. Each time they look at the item, they will be able to have a better chance of recalling your business.
- Items Can Serve As A Business Card
Business cards are a tried-and-true way for businesses to introduce their products and services to consumers. Promotional products can function in the same manner. In some cases, they may offer better results than basic business cards can. They are gifts that consumers will appreciate and can leave a lasting impression. Promo products can have all the same information on them as business cards, except they will be received with more gratitude than a simple card.
- Foster Customer Loyalty
Not only can promotional products bring in new customers and clients to a business, they can also help to foster loyalty to current customers. To get the best results, ensure your promotional products are high-quality and useful. If possible, match the promo product with the products or services your business offers.
Tips For Using Promotional Products Effectively
There are thousands of products that businesses can customize and personalize for use as their promotional products. Finding the right product is just the first step in the process. It is important to understand how to effectively use promo products to boost visibility for your business and ensure your brand is appropriately communicating with your target audience.
- Industry-Specific Customization
It is important to choose a promo product that matches the industry your business is in. The products should be ones that recipients will find useful and appreciate. For example, a doctor’s office could give out pill containers, thermometers, or first aid kits that are branded with their logo and information.
- Offer Themed Giveaways
A giveaway with a theme added to it can always be a fun and exciting way to show versatility with your brand. If the holidays are approaching, consider giving away promotional items that match the same as a special occasion. For example, a branded ornament can be given away for Christmas.
- Use Everyday Products
For regular promotional products, give recipients items that they can use in their everyday lives. This will allow them to think of your company each time they use the product. Items such as notepads, cell phone accessories, pens, and bottle openers are good examples of useful products that any business can use as a promotional item.
- Offer Incentives
A great way to increase your brand recognition is to offer free promo items as an incentive for completing an action. It could serve as a gift for subscribing to an email list or for purchasing a product or service.
- Walking Billboards
Apparel items such as promotional hats or T-shirts can be great items to give to people. When the recipient wears a T-shirt with your brand logo on it, they will essentially become a walking billboard and advertisement of your company.