For Your Next Giveaway or Trade Show
With the end of lockdowns and a subtle return to a more or less normal way of doing business, trade shows are coming back in style. With the return of these shows comes ample opportunity to promote your brand. Setting up a booth to talk about your business—and including some giveaway items and plenty of information—can lead to more patronage for your business. Promotional giveaways can be a boon for any business, even if you’re not attending trade shows regularly. When opportunity knocks, it’s best to answer the door. Whether you’re promoting your business via a trade show or through another outlet, here are five great promotional items to hand out to your customers.
Pens are sort of a one size fits all giveaway item. Whether it’s ballpoint or fine tip pens, a free pen can help build a positive relationship with your brand. When people are offered free items, they tend to build a positive perception of the company. This, in turn, can generate some buzz in the company. Pens are one of those freebies that can do quite a bit to put your business on the map. People use pens all the time for various reasons. A pen featuring your name, logo, or other custom message can speak volumes about your organization. It can help you build rapport with existing and potential customers bye virtue of offering them a sensible and pragmatic tool that constantly reminds them of your company. Pens are just fun and unique, making them an excellent promotional item for any type of company.
Another promotional item that’s incredibly worthwhile—largely due to its reusability and low environmental impact—is a reusable tote bag. Tote bags make a good promotional and sale item. Instead of offering plastic bags (which are not great for the environment) for your guests, consider offering reusable tote bags. Made from strong, durable materials that are much better for the environment, these bags are the best accessory to any other promotional tool. Moreover, you can sell a bag for a small price or give it away as part of a regular or ongoing promotion. They’re also wonderful tools for offering discounts to repeat customers. Ultimately, offering reusable bags has plenty of wonderful benefits for both customers and your business.
Drinking on the go is something most of us probably do at some point or another. Water Bottles are great to have, but sometimes you need something that can hold a bit more (and that has a straw). Tumblers are a great choice. They’re portable, high-quality, and fun. There are different types of tumblers that you can offer at your organization. Whether it’s an insulated or double walled tumbler, a standard tumbler, or something made of glass, there’s something for everybody with these unique little cups. Tumblers are relatively inexpensive to buy in bulk and can be customized too hold your company’s information. That way, you can showcase your brand and your sensibilities while helping your customers drink their favorite beverages in style.
Although tumblers are a good choice for cold beverages on the go, you can’t go wrong with the humble coffee mug. Coffee mugs, whether they’re made of porcelain or ceramic, can be a great promotional item. They can also double as a sales item. You can customize coffee cups to not only continue offering promotional
Coffee mugs for sale, giveaway, as an extra item, or as a BOGO can make for very happy customers in the long run. After all, most of us drink plenty of coffee every single day so having an extra coffee mug or two is never a bad move. Coffee mugs are another one of those promotional tools that can be purchased in bulk, customized, and ultimately leveraged to make a significant impact on your customers.
When you’re promoting your business heavily, you can’t go wrong with something inexpensive and subtle like a keychain. Keychains are versatile because basically everybody has keys. A cool keychain featuring your logo, a custom design, or a keychain/flashlight combo can make customers excited and engaged with your brand. Keychains help people organize their keys—which, for some of us, can be a rather challenging task—and ultimately just look kind of cool. Some people like to collect keychains and others just enjoy having something on their keychains. Whatever the purpose they have for collecting keychains, they tend to be a valuable freebie that can act as a promotional tool for a business. They’re also relatively expensive to acquire and customize, making them one of the ideal marketing tools to use at any new or existing small business today.