The future of brand protection is affordable: Why Deloitte named Trama a company to watch

Trama, a unique digital solution for brand protection services, has been recognized as a Company to Watch by Deloitte in its 2024 Central European Technology Fast 50 Awards. Here’s how this growing company is reshaping brand protection and provides access to quality & affordable trademark registration services across the globe.

Protecting your brand: Why SMEs are falling behind

For businesses operating on ecommerce platforms, protecting a brand is no longer a luxury—it’s a necessity. But navigating trademark registration and intellectual property (IP) laws often poses a significant challenge, especially for small and medium-sized enterprises (SMEs) and startups. These businesses face high costs, complex legal procedures, and long timelines, which can deter them from safeguarding their most valuable asset: their brand identity.

This issue is reflected in the fact that only 8.5% of European SMEs own registered trademarks (Source: EUIPO study), despite the significant benefits. According to the Intellectual Property SME Scoreboard, SMEs with registered IP rights see 20% higher revenue, and 93% report positive impacts like increased brand value and better legal certainty. However, many SMEs cite financial constraints and procedural complexity as barriers to registration, with 35% believing the costs outweigh the benefits.

Breaking down barriers in brand protection

This growing need for accessible and affordable brand protection has driven innovation in the sector, and Trama has emerged as a leader in this space. Their recognition as a Company to Watch by Deloitte in the 2024 Fast 50 Awards highlights the critical role Trama is playing in reshaping IP management for the modern age.

“Our vision has always been to ensure that every business, no matter the size, can protect its brand with ease and confidence,” said Juraj Cvik, CEO of Trama. “This recognition by Deloitte validates our mission to make brand protection simple, fast, and affordable.”

Trama is redefining how businesses can safeguard their brands by offering a range of services, including trademark registration, monitoring, renewal, and enforcement. All of these services are designed with simplicity and affordability in mind. By automating much of the process, Trama reduces costs and speeds up results, enabling businesses to secure their brands quickly and efficiently without the traditional complexities inherent to legal services.

Above all, though, Trama aims to deliver the highest standards of service that are tailored to the needs of their clients. As Igor Demčák, the Co-Founder of Trama & Trademark Attorney, put it, “We understand every brand is unique and want to give each of them the individual treatment they deserve.”

Looking ahead: A commitment to every business

Trama is committed to expanding its reach, ensuring that no business is left behind in protecting its brand. By prioritizing affordability and accessibility, the company is setting a new standard for meaningful innovation in brand protection services.

According to Igor Demčák, “The next step is to become a go-to provider for continuous brand monitoring and enforcement, and we’re launching a new SaaS platform to do so with a much simpler interface and pricing than the current market standard.”

For business owners navigating the challenges of brand protection across the digital landscape, Trama is a name worth watching.