Strategic Technology Trends Driving Industry in 2025

Technology is the driving force behind business innovation in the 2020s. There is no big idea, workflow process, or creative direction that doesn’t take into account the technology your organization already uses. What your CIOs, IT workforces, and marketers also need to consider is the technology available that hasn’t already been integrated into your business.

These are some of the top strategic technology trends that will be driving industry in the next year.

AI: A New Virtual Workforce

Artificial Intelligence is rapidly transforming the digital landscape. Autonomous AI is increasingly being used by organizations to achieve strategic goals, and one of the biggest benefits that AI is delivering to businesses is a virtual workforce.

AI is increasingly being deployed in the form of a virtual workforce. AI is the ideal technology for virtual assistants, customer service representatives, avatars, and agents. The technology is taking advantage of AI’s new ability to communicate with real people using authenticity, intelligence, and emotional capacity.

The main challenge behind an AI virtual workforce is creating robust guardrails to make sure that AI assistants stay in alignment with your organizational goals.

Technology-Integrated Interactive Kiosks

In the marketing sphere, technology impacts where, when, and how you reach new audiences. There is no better example of technology pushing the boundaries of what brand marketing can do than the interactive kiosk.

While the headlines often pay attention to what’s new in digital marketing, Digital Out-of-Home advertising is projected to account for $40 billion USD by 2032. Digital Out-of-Home advertising is one of the fastest growing subsets of the market, and the demand for creative, immersive, and interactive displays is driving innovation.

BIG Digital has answered the needs of marketers with a suite of interactive kiosks designed for indoor and outdoor activations and displays. Their interactive kiosks integrate full-motion displays, touch and gesture control, Point of Sales, AI avatars, personalized consumer engagement, data analytics, immersive engagements, and gamification.

Technology-integrated interactive kiosks can extend your reach when they’re battery- or solar-powered. Weather-rated kiosks can open up opportunities outdoors, allowing you to reach live sports, music festivals, public places, and more.

Anti-fraud and Disinformation Security

You may be confident in your workforce’s digital literacy, but you might be surprised how easy it is for cybersecurity threats to exploit human error and gullibility to break into your organization. Digital literacy is at the heart of cybersecurity, and according to the Rockefeller Institute of Government, 5% of adults with an undergraduate degree are digitally illiterate, while 41% of adults without a high school degree are digitally illiterate. That’s enough of a gap to put entire organizations at risk.

Organizations that are serious about cybersecurity need to invest in anti-fraud systems and disinformation security. Disinformation security is an emerging tech category that’s all about establishing trust, validating the identities of people that an organization communicates with, and preventing account takeovers. It’s a technology that can protect your organization from disinformation campaigns of all kinds, including cybersecurity threats, viral media, and harmful narratives that can infect your organization’s decision-making processes that can lead to financial losses and reputational damage.

Strategic technology drives business innovation. Learn about the technology trends that are making a splash across industries in 2025.