(S)MER Unveils Two New Fragrances and Its First Flagship Store in Bondi Beach
Written By: BOSS Editorial
Reading Time: 3 minutes
The cult-favourite fragrance house introduces “Canadian Tuxedo” and “Nuit Blanche” alongside the launch of its debut concept store.
Sydney, Australia – April 2025 – This season, (S)MER — the fragrance brand known for its moody, minimalist aesthetic and storytelling through scent — steps into a bold new era with the unveiling of two seductive new unisex fragrances, Canadian Tuxedo and Nuit Blanche. Coinciding with the launch is the opening of the brand’s highly anticipated flagship concept store in Bondi Beach.
Founded by Australian interior stylist and creative entrepreneur Edward Hansen, (S)MER has carved out a signature space in the fragrance world by distilling memory, emotion, and timeless cool into every bottle. Known for its “denim-inspired” scents, each fragrance channels the same effortless sex appeal as jeans and a white tee — clean, classic, and quietly provocative.
Now, with two new scents and a destination store, Hansen is doubling down on the brand’s signature energy: bold simplicity with a bit of bite.
The New Fragrances
Nuit Blanche – Eau de Parfum
A creamy, addictive unisex fragrance, Nuit Blanche blends smoked amber and soft vanilla—warm skin under cold sheets. It’s the warm glow of Paris after midnight—when everything’s quiet, but nothing’s over. Like waking up wrapped in someone else’s scent.
Worn best with winter whites and a cheeky smile.
Top: Pimento
Middle: Sandalwood, Incense, Tobacco
Base: Vanilla, Musk, Amber
Canadian Tuxedo – Eau de Parfum
A raw yet refined unisex fragrance, Canadian Tuxedo captures the spirit of vintage denim and leather boots deep in the woods. It’s smoke that sits in the fibres, cold metal against your skin, and the quiet power of solitude. A sharp hit of mandarin cuts through like a rivet on denim — unexpected, and unforgettable — before settling into vetiver and the comfort of firewood after dark.
Top: Mandarin
Middle: Vetiver, Dry Woods
Base: Campfire Smoke
Welcome to (S)MER Bondi
Opening just steps from Bondi Icebergs, the new (S)MER store brings the brand’s moody, minimal aesthetic to life with a concept space designed to feel as curated as a gallery and as tactile as your favourite denim. Brutalist aluminium fixtures meet soft scent styling; there are mirrors, stone, and of course, denim references throughout. Every detail of the space reflects (S)MER’s philosophy — confident, sensual, and designed to linger.
“This isn’t just a store, it’s a space to explore scent the way we do design — with feeling, intention, and a bit of cheek,” says Hansen. “Bondi made sense because it’s iconic, easy, and quietly luxurious — just like (S)MER.”
In-store customers can expect exclusive scent previews, curated bundles, and limited-edition drops of the brand’s now-iconic candles, room sprays, and personal care line.
About (S)MER
Founded in 2024, (S)MER is a fragrance and lifestyle brand built on the idea that scent is personal — like your favourite jeans. The brand has quickly gained cult status for its evocative blends, minimalist aesthetic, and unisex appeal. Each product is created using high-quality ingredients and is designed to stir memory, mood, and emotion — all while looking damn good on your shelf.
*Images sourced from SMER
