How to Write SaaS Comparison Pages (Versus Posts) That Actually Convert: A Breakdown of Winning Examples

When you look for SaaS comparison pages, you probably come across multiple different options. There is a whole array of them out there for every existing tool and industry, but only some of them inspire you to linger instead of closing the page in annoyance.

Weird fonts that look like they’ve come out straight from the 2000s, vague structure that makes you forget what was supposed to be compared: these are the most common issues that versus posts tend to have. How do you go about writing something really good, though? That’s what we are going to figure out today. 

A Breakdown of 3 Winning Examples of SaaS Comparison Pages

Below, we will do a breakdown of 3 winning examples of SaaS comparison pages. What makes us call them ‘winning’? The fact that they are steadily reflected on top of Google search results, their high level of readability, and the structure that makes them focused and informative.  

CleanMyMac versus MacCleaner

The first example of a winning versus post is dedicated to Mac-related tools. Specifically, the page in question reviews CleanMyMac vs MacCleaner in an effort to find out which of them improves Mac productivity more efficiently. The strengths of this comparison become obvious the moment you access the page: we’ll list them below, explaining why people find them useful.

• Before the comparison starts, you can see the estimated reading time, which is 4 minutes. It’s helpful to every user who wants to understand which of the tools is better without committing to a novel-like experience. 
• The introduction is short and to the point, and it ends with a table listing the most important features of both CleanMyMac and MacCleaner. If someone is interested in learning only surface facts, they will already gain value.
• The page offers a comparison of both tools before focusing on their specific features, including prices and user reviews. There are plenty of lists and tables, which makes the format more comprehensive. 
• The comparison ends with an FAQ section that addresses the key elements a reader might want to learn about, especially if they were in a hurry and chose to skip over most information. 

This is a classic example of a winning SaaS comparison page. 

Jotform versus Typeform

Another winning page we’ll be reviewing is Jotform vs Typeform, SaaS tools that help users create online forms. While there are many comparison posts centering on them, we selected the one that appeals to readers the most. Here is how it does it:

• The article starts with a TL;DR, aka Too Long; Didn’t Read section. It’s perfect for people who want to know the basic facts about Jotform and Typeform without having to go through the entire post.
• After the brief introduction, the article provides a table where it lists the key features of both tools. This analysis is still superficial, but it’s factual: it’s the second step for people who aren’t satisfied with TL;DR yet don’t want to read everything.
• The page begins its detailed comparison by focusing on each tool separately, exploring their features, prices, and drawbacks. Every section has clear lists, which improves the overall text readability.
• There is a final in-depth comparison of both tools across platforms and users, with a FAQ section that addresses the most common questions the potential consumers of Jotform and Typeform might have. 

The only drawback of this page is that, after an excellent comparison, it begins to market its own tool. While it’s understandable, some readers might find it off-putting. 

ActiveCampaign versus Mailchimp

The third and final example of a winning versus post revolves around ActiveCampaign vs Mailchimp, aka the email marketing tools that come with many other relevant features. They often become a point of comparison, as many people can’t decide which of them is better, but only some posts manage to be actually helpful. The one we selected does it in the following way:

• After a quick and concise introduction, the article presents a comparison table, listing key features like the presence of a free trial, prices, the variety of email tools, customer support, etc.
• Then, the post starts to compare both tools based on specific elements. It starts with the ease of use, email builder features, as well as the available templates and their diversity.   
• The next batch of compared features revolve around marketing automation capabilities, list management, reporting and analytics, integrations, and pricing. In other words, these are the same aspects mentioned at the beginning of the article, only at this point, they are reviewed in depth. 

This article doesn’t offer an FAQ, but it provides links to related content that readers might find useful. In addition, it offers further alternatives to both ActiveCampaign and Mailchimp, mentioning its own product there. It’s not the best move, but at least it presents several other options, too.  

Create a Winning SaaS Comparison Page of Your Own

As you had a chance to see from the three examples of SaaS comparisons we shared, they have some key similarities. Their structure is clear and precise, they provide readers with value starting from the first paragraphs, and they focus on being informative rather than fluffing their content up. 

When writing your own SaaS comparison page, these factors are something you should emulate. Think about your potential readers: if they look for reviews of specific tools, they are already close to making a decision. You just need to help them take the final step. 

Cover key aspects like features and prices, use lists and tables, and stick to the facts. Always provide a brief summary at the start of the article and the FAQ at the end of it: this will maximize the value for your target audience.