Mining New Success With Pursuit AI

By Will Jones

Over the past several years, Artificial Intelligence (AI) has become an increasingly essential element of modern business and society. When unveiled to the public in 2022, the technology was met with skepticism and amusement, dismissed mainly by analysts and industry experts. However, as people continued to experiment with the tool, pushing it to its perceived limits and beyond, the value of AI became apparent to those who mattered most: big-business CEOs.

For all the technology’s purported abilities, what industry heads found most readily worthwhile in AI was its ability to consume vast quantities of data and digitally regurgitate them in response to user prompts in a matter of moments. Not only did this streamline workflow, accelerating the pace at which exorbitant amounts of paperwork could be completed and reducing it to a fraction of the cost, but it also allows businesses to more efficiently and effectively prognosticate future trends. This led to AI being actively incorporated into the systems of businesses worldwide, which lent some much-needed authenticity and degree of verification to the technology in the public’s eyes.

As a result, AI is now a bigger part of the average person’s life than ever before, and the technology continues to evolve in new and surprising ways. For businesses, not embracing AI risks being left in the dust by the competition. Fortunately, AI companies such as Pursuit strive to ensure your business can utilize the technology most successfully.

What Is Pursuit?

Pursuit is an AI-powered sales intelligence platform that helps business-to-business (B2B) software companies win more government contracts. The team provides two main products: Pursuit Radar, an early-warning system for SLED (state, local, and education) deals that “monitors 90K+ public entities for buying signals,” and Pursuit Intel, “a CRM enrichment tool with 3M+ public sector contacts and propensity-to-buy scoring,” according to specialists.

Numerous challenges in government/public sector sales can be helped to assuage or overcome by AI tools, such as early deal intelligence, navigating SLED procurement, finding the right contacts in government agencies, or beating incumbents in government contracts.

Selling to the public sector requires a specialized approach. B2B software companies must address challenges like fragmented procurement processes, early opportunity detection, and limited visibility into decision-makers. With this tool, they can.

Early Deal Intelligence

To succeed within this field, it is of the utmost importance that you be able to identify public sector opportunities before an RFP (request for proposal) even drops. With AI tools, you can more successfully identify industry trends and ensure that you and your team are in the right place at the right time.

Additionally, the extensive tracking of budget signals, planning documents, and related information that such methods provide has significant benefits.

Complexity of SLED Procurement

Navigating SLED deals can be exceedingly complicated and intricate. The decentralized nature of state/local/education buying cycles makes everything seem more impenetrable to many. In the past, this meant human workers trying desperately to keep track of over 90,000 entities manually.

Fortunately, with AI tools at your disposal, such concerns are a thing of the past. AI can assist you in navigating these tumultuous landscapes and keeping track of the vast number of variables at play in a succinct, organized fashion.

Competing Against Incumbents

Amid the institutional upheaval of the last few years, numerous new vendors have unseated legacy providers within this sector by providing better and more reliable services. To this end, now is the perfect time for you and your team to embrace the capabilities of AI and soar to new heights. This is the age of innovation, compliance, and measurable impact. Whoever is most efficient at providing these services is who comes out on top, and Pursuit AI can help you claim victory.

FAQs

What makes SLED sales different from federal sales?

The decentralized nature makes it far more intricate and complex to navigate.

Why is early deal intelligence critical?

Knowing about potential opportunities in advance can make all the difference.

Can new vendors really beat incumbents in government contracts?

Absolutely. Several new vendors have unseated legacy providers with the latest tools and methods that have arisen recently.