Joey Chandler of Certain Growth Solutions Helps Entrepreneurs Turn Core Values Into Revenue Plans
Certain Growth Solutions is expanding its coaching approach to help entrepreneurs connect revenue goals directly to their core values.
Written By: BOSS Editorial
Reading Time: 3 minutes
Certain Growth Solutions is expanding its coaching approach to help entrepreneurs connect revenue goals directly to their core values. The initiative, led by Joey Chandler, focuses on turning values into practical tools for financial decision-making rather than limiting them to culture statements or hiring guidelines.
Moving Beyond Basic Use of Core Values
Many companies use core values primarily for hiring and internal alignment. While that foundation matters, Chandler believes it represents only a surface-level application. According to Certain Growth Solutions, values become significantly more powerful when applied to revenue strategy.
Setting a revenue goal often triggers fear, doubt, or hesitation. The number may feel too large, too small, or disconnected from reality. Chandler’s coaching model teaches entrepreneurs to replace fear-driven reactions with value-driven clarity. When a financial target aligns with personal values, it becomes easier to commit to and follow through on.
Why Alignment Increases Action
A revenue goal that fits an entrepreneur’s values is more likely to stay top of mind. It becomes memorable. It creates intrinsic motivation. Chandler compares the process to choosing a bicycle. The most expensive option is not necessarily the best one. The bike that fits properly and feels natural to ride is the one that will be used consistently. Revenue goals work the same way. The number that fits the individual is the number that drives action.
Chandler also emphasizes that entrepreneurs should not start with revenue when learning to use their values. Daily decision-making practice builds confidence. The more consistently values are applied in smaller choices, the more effectively they can be used when navigating financial pressure.
“Revenue, goals, and money in general are some of the most personal things that any entrepreneur or business owner can deal with. It only makes sense that the more you can connect them with your core values the more effective you’re gonna be at setting and achieving those goals,” said Joey Chandler, Founder of Certain Growth Solutions.
About Joey Chandler
Joey Chandler, born October 29, 1970, in Detroit, Michigan, is an American alignment coach and entrepreneur based in Reno, Nevada. A graduate of Whitman College, where he earned a degree in Politics in 1993, Chandler has built a career centered on helping business owners connect personal values to measurable growth. He is the founder of Certain Growth Solutions, as well as You Are Videos and Joey Chandler Photography. Over the course of his career, he has worked across coaching, creative media, and retail, including experience with Sports Basement. After rebuilding his own life and business following burnout, Chandler developed practical alignment systems designed to increase clarity, confidence, and consistent execution for entrepreneurs. His work focuses on turning values into daily actions that support revenue growth and long-term sustainability.
About Certain Growth Solutions
Certain Growth Solutions is a business coaching and alignment firm founded by Joey Chandler. The company helps entrepreneurs integrate core values, revenue goals, and daily execution into a structured system designed for sustainable growth. Through practical frameworks such as the Alignment Engine and Spark Word Method, Certain Growth Solutions supports business owners in building clarity, confidence, and consistent action. The firm’s approach focuses on turning personal values into measurable business results while reducing burnout and decision fatigue.
Learn More
YouTube: @joeychandler70
TikTok: @joeychandler70
