How to Grow a TikTok Account

Guide for Discoverability, Trends, and Targeted Engagement

Have you been pouring your heart and soul into making creative TikTok videos, but your followers’ number has remained the same? Want to know how to grow a TikTok account seamlessly, and that too with organic TikTok followers? Put your worries aside. You have come to the right place. 

Understanding TikTok Video Growth

Whether you are a pro-TikToker or a newbie wanting to make your mark,  with 1.4 billion TikTok users who, on average, spend 95 minutes each day on the app, it is only wise to get the hang of attracting more followers with each passing day. The best thing about TikTok as a social media platform is the level-playing field that the TikTok algorithm offers, where small accounts can go as viral as big accounts.

Why Follower Growth Matters

The more followers you will have, the more you will be able to earn. Unlike most social media platforms, TikTok has made revenue generation as easy as content creation for all, be it individual creators or businesses leveraging TikTok marketing to boost sales. Users can now earn 0.2 -0.4 US dollars for every 1000 views on TikTok content using its Creator Fund. Not only that, but a large following will also increase your visibility on other social media platforms.
So wait no longer. Read along to learn ways you can keep your TikTok followers’ numbers growing:

Identifying Your Target Audience

Making TikTok content around baby food is futile when your followers are teenagers looking for dance and entertainment-based videos. Identifying your target audience is thus the first essential step towards growing your account.

Know Your Audience and Create for Them

Figure out who you want to make TikTok videos for. Next, jot down video ideas keeping your target audience in mind, and begin creating content that will resonate with your target audience.
But don’t make it a one-time thing. To grow your account consistently, monitor your analytics and make adjustments as you go.
Extra Tip:

• Imagine your buyer personas while brainstorming video ideas.
• See what they will like from other creators.
• Put your spin on it.

Leveraging Trends and Challenges

New trends emerge on TikTok every day, making it an addicting platform where people favor trending and engaging videos.  

Participate in Popular Challenges and Hashtags

•       Grow your TikTok followers by participating in trending challenges and sounds. When users will search for trending hashtags, your video will also pop up in their searches.
•       Collaborate with other creators to enhance your reach. This will allow you to reach their audience and entice followers to follow you.
•       Find trends and challenges that align with your brand identity and create unique videos by putting your spin on them.
•       You can also create a challenge using a catchy theme, sound, or hashtags and challenge others to join in exchange for rewards or shoutouts initially. Once it is a full-fledged trending challenge, sit back and enjoy the increased number of followers with each video made on your challenge.

Optimizing Your TikTok Video Content

Creating good content is one thing. Optimizing it for enhanced visibility is another. The latter is more, if not equally, essential for growing your account.

Create Engaging TikTok Videos

Ensure your content is high-quality, engaging, and informative for your target audience. Use trending sounds and music to make your TikTok videos relevant and memorable.
See which trending songs best suit your content and use them to increase the search visibility of your TikTok video. 

Experiment with TikTok Video Length

Even though the platform thrives on short-form content, a change in its algorithm now allows users to create videos that are ten minutes long, too. You can play around with different lengths when creating a TikTok video to see what your audience likes.
Research revealed that 66% of users are captivated by short-form videos or those under one minute in length.
Keeping your videos concise and engaging is a fail-proof way to boost followers, but throw in a lengthy video too once in a while to see its performance via the app’s analytics. This way, you can quickly determine your audience preferences and choose the length they like for your following videos.

Using Music and Sounds Effectively

Most trending videos are centered around either a hook step or dance regime or trending songs and sounds. 88% of app users regard sound as essential to the whole TikTok experience, so you should harness it wisely. Here is how to go about it:

Make Your TikTok Videos Memorable

•       Use trending music and sounds to reach your target and broader audiences.
•       Create videos using different serious or humorous audio or dance tracks and see which ones garner more views and followers. 
•       You can use music to add a touch of humor, emotion, irony, and anything you like to your TikTok videos.

Engaging with Your Audience

Don’t just continue creating videos; never engage in two-way communication with your audience. Engaging with them will set you apart from the bot-handled accounts.

Collaborate with Other Creators

Make stitch or duet videos with other creators in your niche to attract followers and reach a wider audience. Remember, these videos can be the window to your creative genius and brand image, so use your full creative potential. Khaby Lame, the most followed person on TikTok, has 162.6 million followers and uses the duet and stitch feature to make reaction videos. He now charges 750K US dollars for one promotional video.
Some other ways of engagement are:

•       Share user-generated content to build a community of active TikTok followers.
•       Always credit the original creator of the videos you are stitching and prioritize quality over quantity.
•       Make duet videos with popular creators and influencers to promote your brand and boost account growth.

Encourage Audience Participation

Motivate your audience to participate and communicate with you in various ways:

•       Add elements that boost audience engagement in your content, such as questions or feedback requests.
•       Ask for comments about similar experiences or guesses.
•       Give your audience sneak peeks and behind-the-scenes visuals of content creation on TikTok stories. 
•       Ask your followers to tag others in the comments using different content forms. This is a great way to increase your follower count.
•       Announce giveaways in exchange for tagging friends in the comments and making them follow your account. Doing so, or killing two birds with one stone, will increase engagement and followers.

Cross-Promoting Your TikTok Content

Whether you are a brand or an individual behind an account, you must also have different social media handles across other platforms. For instance, if you are on Facebook and Instagram and have many followers but only starting with TikTok, you can cross-publish your TikTok content on these platforms to grow your account.

Reach a Wider Audience

By harnessing the power of social media, you can cross-promote your TikTok videos on Facebook or Instagram reels to attract followers to your TikTok account. Plus, maintaining a consistent style across all platforms can develop a strong image and identity, making your account and brand recognizable in the competitive digital marketing landscape.
You can also attach your TikTok videos on your website, WhatsApp, or email lists when sharing tutorials or informative business content to pique the curiosity of more internet users.

Monitoring and Optimizing Your Growth

Once you incorporate all the above steps to grow your account, take your growth game to the next level. All you need to do is monitor and optimize your growth.
It is vital to understand your strengths and weaknesses, formulate objectives and goals, and act accordingly when aiming for a higher follower count.  

Track Your Performance and Adjust

Here are some ways you can track your performance and make necessary changes when needed:

•       Activate Analytics from the Creator Tools option and use the analytic results to monitor your account’s reach, growth, and engagement.
•       Monitor how many accounts your TikTok videos are reaching and explore the demographic details of your content consumers to make tailor-made content for them.
•       Double down on content landing more views and followers and make more content along the same lines for consistent audience engagement.
•       You can also use TikTok marketing to grow your accounts. Partner with brands and influencers to promote your account, products, and services and gain more followers as your videos reach different audiences.

Final Thoughts

Now that you know the ins and outs of growing your TikTok account and boosting your prospects of earning money and generating sales, you have done enough reading. Start acting.
Make sure you use trending songs, audience engagement, cross-promotion, and collaborations to attract new followers and retain the existing ones. Next thing you know, you will be on the path to success! After all, your follower count on TikTok will set the tone for your satisfaction and earning potential.