Tech sales is a relatively new industry. It grew out of other recent industries like SaaS and financial technology.
Because tech sales is primarily about combining technology sectors with sales, there’s a high demand for new salespeople who are not only adept at selling but also have specialized technical knowledge about hardware and software.
If you’re an outsider to tech sales, you’ll want to know how you can get started and how you can build a lucrative career in the industry.
An Overview of Tech Sales
A tech sales job is about effectively communicating with potential customers in order to sell tech products or services.
You’ll need to possess sales skills to help customers understand how certain technology products or services can add value to their businesses, and have a good understanding of the products or services you’re selling.
For instance, you could be selling IT solutions direct to consumers or cloud solutions to B2B businesses.
To sell effectively, you’ll need to have a friendly and persuasive manner as well as specialized knowledge.
You’ll also need to communicate effectively with both customers and the rest of the sales team.
Incidentally, you might be interested in these tools that can help to boost a sales team’s productivity.
Of course, you’ll also need to have expert knowledge in using tech like database performance software. Speaking of which, if you need a database performance analyzer, you can get a quote on solarwinds.com.
Furthermore, when you work in tech sales, you’ll need to continually stay up-to-date on all the latest news and developments in the world or technology.
Types of Tech Sales Jobs
There are lots of different types of tech sales jobs available Some are available to entry-level employees while others roles require candidates to have more experience and qualifications.
Here are just some of the tech sales roles you could potentially work in.
Software Tech Sales Representative
As an outsider to tech sales, one good job that graduates can pursue is that of software tech sales representative, in which you would sell software on behalf of a company.
Many businesses hire graduates for this role and most offer progressive training schemes and hands-on experience.
So, becoming a software tech sales rep can be a great stepping stone into the tech sales industry.
IT Sales Executive
Once you have some industry experience under your belt, you could become an IT sales executive.
You could work in the B2C or B2B sectors.
And you’ll need a high level of technical knowledge and sales skills.
The latter involves pre-sales skills, like using your specialized knowledge to better understand customers’ needs, traditional sales skills to know how to offer solutions to customers effectively, and post-sales skills, which involve keeping in touch with customers after the sale to provide additional tech support.
B2B Tech Sales Manager
As you progress through the tech sales industry and gain additional skills, experience, and specialist knowledge, you could become a B2B tech sales manager.
This lucrative role would involve leading teams of salespeople and developing new approaches as technology evolves.
It could also include things like developing and implementing sales strategies, finding new business opportunities, and monitoring sales productivity with a view to improving your organization’s return on investment.
A Tech Sales Career Can Be Very Lucrative
Because any tech sales job requires more specialist knowledge and skills than other sales positions, you’ll find the pay is much higher.
In fact, working in tech sales is one of the most lucrative career paths in the technology sector.
Commissions are high if you hit your quotas.
For instance, the average salaries in the U.S., as of 2022, for:
- A software tech sales representative is $81,067 per year.
- An IT sales executive is $83,238 per year.
- A B2B tech sales manager is $111,561 per year.