Technology helps businesses grow. Mobile devices can streamline administrative processes and help with marketing. For small business owners, these tools save time and money. So, here is how to optimize mobile devices effectively.
1. Create a Mobile-Friendly Website
Consumers can sometimes feel business websites are not mobile-friendly. This causes companies to lose people’s attention and potentially the sale. Also, having different content on desktop and mobile platforms lowers the brand’s authority. To increase consistency, keep the device’s size and capabilities in mind.
Depending on the dimensions and resolution of the device, the pages may be hard to read. So, make adjustments based on the audience’s preferred devices.
In addition, ensure your content layout works for all smartphones. You can use the Chrome “Inspect” tool to view the site on multiple devices. Along with the layout, have a simple navigation bar with a dropdown menu.
2. Improve Loading Page Speed
We live in a world where people have short attention spans. So, if a page isn’t loading within a few seconds, they might just move on. As a small business, brand exposure is critical, so it’s crucial they remain on the site. The best load speed is four seconds, since this time has the highest impact on conversation rates.
One way to increase page speed is to use the Google PageSpeed Insights tool or Lighthouse. These platforms determine how the company’s page speeds compare against their competitors.
Suppose the loading speed is slower? Remove any unused JavaScript and update images to next-gen image formatting. Also, remove or optimize any large banners, animations, or images to achieve the best possible performance on mobile devices. These things can delay the opening of the website and cause subsets of your audience to ignore you.
3. Use Smartphones for Efficient Communication
Use mobile devices to stay connected to company emails and essential work calls. In addition, invest in collaboration software such as Slack or Trello. This allows the team to chat about essential updates throughout the day. It also makes remote communication and collaboration easier, especially with a hybrid working model.
Just ensure your phone is working correctly. If it is loading slower or the battery dies quicker these days, it may be time for an upgrade. If you travel often, find out how to switch SIM cards easily. When swapping out SIM cards, make sure the phone is unlocked.
4. Try Local SEO Methods for Marketing
Pay attention to local marketing strategies. Keep in mind those searching on mobile may be moving around. So, have the company’s name, address, and phone number correct on the Google My Business tool. This will give your business more exposure and rank the site higher on Google’s search results pages.
In addition, cater content to the local area. For example, an owner can promote a community event in a blog article. Owners can use sites such as Semrush to find local keywords with high traffic.
5. Use Devices for Payments and Tracking Orders
Many people prefer to pay online for convenience. Having mobile payment options can make an organization more attractive. It also may help to close the sale. So, offer digital payment processing options such as PayPal or Apple Pay.
This is also cheaper and saves time by not having to cash a check. You can also store data on your work phone and keep track of inventory. However, install a mobile device management system to secure the data.
6. Take Advantage of Mobile-Friendly Advertising
Most people are on their phones multiple times during the day. That means mobile ads are an easy way to get consumers’ attention.
Also, research your target demographic to create more personalized ads. This increases the chances of getting new leads or even potential sales. Start by buying ads on Google to reach a wider audience.
Another great place for mobile advertising is social media. In 2020, users spent an average of 2 hours and 25 minutes per day on social platforms. Designers can use their smartphones to create engaging Instagram posts. Keep in mind that this type of advertising is free and beneficial for startups.
When creating content, make sure it’s easy to read or scan. To increase scannability, break up long-form copy with visuals and subheadings. Also, add easy-access sharing links.
How to Use Mobile Devices to Increase Productivity
Mobile devices, including smartphones, can help a business grow to new heights. They’re essential in all kinds of routine tasks, such as processing orders and carrying out routine communication. Also, focusing on mobile advertising is key to reaching a wider audience. Overall, there are tons of ways the smartphone can positively impact your small business.
Devin Partida writes about investor technologies, big data and apps. She is also the Editor-in-Chief of ReHack.com.
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