How to keep negative online reviews from sinking your business
A negative online reputation can impact your career and personal life for years if you are not prepared. Don’t let your critics tell people what to think about you, by hijacking and manipulating of your online reputation. Putting out positive content in the form of social media posts, videos, and blog articles is not just about telling everyone how great you are. The goal is also to make sure that no matter where your name is being searched, the top results showcase a presence that you are control, not what someone else says about you.
Social media gives you the opportunity to put out a positive message on a regular basis — by posting about your business, career and goals as well as your personal values and interests. Building up a social media following on your professional accounts helps you stay in control of what people think about you online. Ensure that when people search for you on social media, they find positive posts from you instead of negative posts about you.
In addition to portraying you in a more positive light, social media also provides the opportunity to interact directly with your customers and fans, and respond to your critics. While responding to those who only visit your page to attack you might not be a great use of your time, this is a great forum to publicly set the record straight on misinformation and misleading articles as they get posted to your page. This can feel like a never-ending task in the midst of a crisis but it is worth doing. Even if you are repeating information you have already covered in previous posts, articles or press announcements, more than 1 in 5 people get their news on social media and don’t research it themselves. That means social media is the only place you can clarify a situation for them.
Videos and Blogs
Videos and blog articles about you or your business help improve your search ranking and enable you to talk about your industry and the great things your business does in more detail. Whatever your business or career, there will be a huge number of topics you can discuss here, from giving your perspective on industry trends, to explaining your work culture and attitude. This is a great way to establish yourself as an industry thought-leader to potential partners, investors and affiliates, and as an honest, helpful professional to potential customers.
ReputationDefender’s online reputation specialists are experts at fighting and preventing negative online reputations.
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