MTN DEW Legend to be rolled out to Buffalo Wild Wings nationwide by mid-May
Mountain Dew is releasing a new flavor that will be sold exclusively at Buffalo Wild Wings. Called MTN DEW Legend, the blackberry-flavored soda will go on sale at a select number of Buffalo Wild Wings locations today, with a nationwide rollout planned for mid-May.
MTN DEW Legend has a dark purple hue and, according to the company, contains notes of blackberry, ginger, and citrus.
PepsiCo, which owns Mtn Dew, says the beverage has been specifically curated to pair with the sauces, burgers, and other bar food items offered at Buffalo Wild Wings.
“At Buffalo Wild Wings, we strive to provide our guests with mouthwatering flavors and exciting innovations across our menu,” said Rita Patel, Chief Marketing Officer, Buffalo Wild Wings. “MTN DEW Legend is a unique drink that we’re proud to serve exclusively at our sports bars.”
MTN DEW Legend will be the first PepsiCo drink to be exclusively sold at Buffalo Wild Wings.
“Buffalo Wild Wings and MTN DEW both know a thing or two about passionate fan bases and how to take celebrations to the next level with great-tasting food and beverages,” said Scott Finlow, Chief Marketing Officer, PepsiCo Global Foodservice. “Together, our goal is to elevate the sports viewing and dining experience, with MTN DEW Legend serving as the ultimate wingman.”
The new beverage represents the latest collaboration for Mtn Dew. Last August, the company announced it had partnered with the Boston Beer Company to create an alcohol version of the drink, called HARD MTN DEW.
“We know that adult drinkers’ tastes are evolving, and they are looking for new and exciting flavorful beverages,” Boston Beer CEO Dave Burwick said, at the time. “The combination of our experience in brewing and developing the best-tasting hard seltzers and hard teas, and MTN DEW, a one of kind multi-billion-dollar brand, will deliver the excitement and refreshment that drinkers know and love.”