A mortgage CRM is a tailored software that understands the intricacies of the mortgage industry, and its role is to simplify and streamline the daily duties of the loan officers.
CRM software helps to streamline the workflow by automating the sales, marketing, and customer service processes. But the best mortgage CRMs do more than that; they provide you with opportunities to identify new leads and increase your lead conversion rates.
They also come with advanced features such as email automation and team collaboration to ensure leads are not lost in the acquisition process. Here are the five best mortgage CRM softwares you’ll find on the market today.
1. Shape’s CRM
When it comes to the best mortgage CRM software, the mortgage CRM from Shape carries the Oscar. Lead generation and customer retention are the forte of this mortgage CRM.
The Shape has a lead generation feature that allows you to score and assign quality leads to your team instantly. It also comes equipped with lead amortization calculators that provide real-time payment data your prospects need to make a decision.
Other Shape features worth mentioning include:
- Automated email and text/SMS marketing
- Documents storage
- Multi-channel communication
- Mobile apps for Android and iOS
- Integrations with tools such as Zillow, MailChimp, e-signature solutions, etc.
- Team chat that facilitates communications among team members
The Shape mortgage also has a simple, user-friendly interface that allows you to perform many functions fast with the help of smart automation tools.
Just like Shape’s CRM, Jungo comes with automatic leads capture feature and seamlessly integrates with various tools your team need for daily operations.
Since Jungo is built on Salesforce platform, its subscription includes a Salesforce license. What this means is that with Jungo, you’re actually utilizing Salesforce, but the addition of the Jungo mortgage module provides mortgage specific functionalities and workflows that you and your team need. Its major features include:
- Lead capture from Trulia, Zillow, and Lending Tree
- Loan milestone emails
- Integration with LOS system, BombBomb, Mortgage Coach EDGE, etc.
- Customizable workflows
- Referral partner relationship tracking, analytics, and evaluation
- Automated email marketing campaigns
Jungo offers variable pricing but you get all the basic features for $99 per user per month.
SureFire is a robust mortgage CRM software and database solution for loan officers, that was created with the user in mind.
One feature that gives SureFire an edge over the competition is its integration capabilities. This CRM can integrate with more than 1,000 tools. It also offers over 100 templates and campaigns for any loan scenario.
Surefire seamlessly integrates with your company’s LOS. It’s also one of the few mortgage CRMs that leverages video marketing. With this CRM, you can keep your customers informed in an amusing manner with in-process dynamic video campaigns.
4. Velocity LoanEngage
Velocity LoanEngage is an all-in-one sales and marketing tool. This CRM focuses more on relationship building and boasts of its ability to unite lender and loan officers.
Velocity employs a science-based approach to lead conversions. It has a unified dashboard that gives loan officers valuable information such as interest trends, lead source performance, borrowers’ interactions and more.
This CRM also has an automated communication feature that sends automated emails and texts when borrowers reach certain milestones. With this CRM, it’s very easy to encourage and leverage referrals, thanks to its Referral Management feature.
If you’re looking for a cost-effective, yet powerful enough mortgage CRM to meet all your business needs, WhiteBoard CRM might be all you need.
At only $79 per month, you get fully-fledged CRM that includes pipeline management, pre-made email campaigns, analytics, loan process management, and a number of LOS integrations.
The core of this CRM is its Mortgage Playbook — a series of over 100 marketing automation campaigns, templates, daily tasks, and call scripts.
The Bottom Line
While Shape and Jungo seem to be on the upper end of the mortgage CRM industry, all the above are specifically tailored for the mortgage business. Since they all offer different features, the right CRM for you should depend on your business needs.