Mobile is the primary method of search for a majority of people across the world. In fact, reports indicate that as many as 72% of searches are conducted from the comfort and convenience of their smart device. With this in mind, businesses must make a significant effort to become discoverable from a mobile search.
The process of accommodating mobile search engines, however, isn’t always easy. Your Search Engine Optimization (SEO) must align with your overall web design and development. To build an effective approach, you need to understand the ins and outs of mobile search engines and web content optimization.
From there, your business can accommodate mobile search engines effectively. Here’s what you should know.
The Power of Mobile Search
Right now, an estimated 85% of American’s have smartphones. Now, business revolves around the accessibility of the mobile device, and the implications of this for business are powerful.
For example, a local business looking for new clients has to be accessible to those clients. If a newcomer in town searches, “antique stores near me,” you have to ensure that your business will pop to the top of the Search Engine Results Pages (SERPs) if that’s what you have to offer. Otherwise, your potential customers will be drawn to your competitors.
But mobile search goes beyond that. Nowadays, more people than ever are using voice search to find new opportunities. Advancements in Natural Language Processing (NLP) have powered this shift, enabling a new level of understanding between smart devices and conversational language. So mobile search accommodation has to make it easy for users to find you in the most natural and convenient ways possible.
With the range of devices and methods for mobile searching, an SEO-focused approach to business is more important than ever. By maximizing your mobile SERP potential, you’ll build your customer base, your growth opportunities, and your overall revenues.
The best part is that accommodating mobile search engines doesn’t have to be difficult. By following some proven strategies, you can achieve the success you’re after.
How to Accommodate Mobile Search Engines
Mobile traffic drives sales. This is true for both brick-and-mortar as well as eCommerce businesses. To effectively capture this business, you need to optimize all your web content for mobile search success.
Naturally, this means optimizing for Google, since it’s the primary search engine used by most people. By understanding how to effectively make use of Google’s packed SERPs — especially for local searches — you can accommodate mobile search engines to maximum success.
Here are the steps you need to take to optimize appropriately:
1. Optimize your web content.
First, to reach mobile audiences where they are, you need to optimize your web content for both mobile devices and search engine crawlers. This ensures that you stand a better chance at reaching No. 1 on Google search results. But it takes careful consideration.
You need to start with the architecture of your content. To succeed in SERPs, your web pages must have the following features:
- Fast load times
- Logical page navigation
- Multimedia content that automatically adjusts to a device
- Accessibility features
- Meta descriptions and title tags
With these tools, your website will be better prepared to stand out. But your work isn’t done yet.
2. Build the perfect keyword portfolio.
Next, you’ll need to conduct thorough keyword research to know how to best target your audiences. Whether you’re creating local or more widespread content to advertise your products and services, your approach to keywords will make or break your mobile search strategy.
Start by exploring the field. Conduct your own Google searches and use tools like Google AdWords and Keywordtool.io. These are platforms that will show you the keywords you investigate as well as semantically similar phrases.
From there, you can gauge competitiveness and search rates to best determine what keywords to build up across your mobile content.
3. Create specific or local content and links.
With your keywords in mind, you need to build an effective content and backlinking strategy. This stage in the process is invaluable when it comes to enhancing the reputation of your web content to rise in the SERP ranks.
For all of the content you create, you want to build your keyword portfolio into the headings, titles, and URLs. As a result, you’ll craft a semantic trail that leads mobile searches to you.
Then, build a backlinking strategy by regularly drafting guest blog posts and linking traffic on high-reputation websites back to you. Doing so is essential for rising in mobile SERPs.
If you’re a local business, make sure to craft content specific to the locality you’re in. But if you are more of an eCommerce company, content designed around your particular niche will do.
4. Optimize your Google My Business Page.
Then it’s time to optimize your Google My Business (GMB) page. This is Google’s tool for listing businesses in a given area, and your success here is vital to how well you show up in mobile SERPs.
Use the following methods to improve your standing in GMB:
- Claim your business name and address on maps.
- Upload quality images.
- Earn and engage with customer reviews.
- Expand your GMB content offerings.
With a comprehensive business listing, you’re all but guaranteed to rank high in Google’s Local Pack on mobile searches, the group results at the top of a local SERP. As a consequence, you’ll boost your revenues.
5. Update, audit, and advertise continuously.
But a mobile-friendly SEO strategy is never complete. You need to continuously assess your rankings, audit your approach, and regularly update your strategy if you hope to bring in mobile traffic long-term.
Follow these strategies and don’t forget to advertise effectively using the keyword and content tools you’ve built. With careful content and pay-per-click advertising, you’ll boost the effectiveness of your mobile outreach.
Maximizing Your SERP Potential
In the modern era, effective business is all about your mobile visibility. By following these strategies, you can accommodate mobile search engines in a process that encourages new customers and generates new leads. Start by optimizing your web content, then constantly review your success and look for areas of improvement.
By Indiana Lee, BOSS contributor