The global marketing industry is constantly evolving thanks to forward-thinking leaders who are continuously breaking ground, challenging the norm, and pushing boundaries. Make no mistake: targeting a specific demographic with a specific product or service is a slippery slope that requires relentless creativity, innovation, and unprecedented industry knowledge. From identifying emerging trends to an in-depth understanding of clients’ companies, the role of a marketing leader doesn’t just demand brains but also the passion to serve.
In the B2C scene, Belarusian-American entrepreneur Gary Vaynerchuk, or Gary Vee, has accomplished insurmountable efforts in helping brands skyrocket to greater heights. A serial entrepreneur by heart, Gary persistently searches for what’s next in culture and in business. His progressive leadership enables him to constantly and acutely recognize trends and patterns early to help others understand how these shifts impact markets and consumer behavior.
Meanwhile, B2B marketing is a completely different beast. For one, the messaging has to be more intellectually stimulating and the sales process is more complex, making the audience targeting process more nuanced. But one Israeli marketing leader is revolutionizing the B2B arena by leaps and bounds – Yoel Israel. Widely considered the Gary Vee of B2B, Yoel’s culturally-driven, holistic, analytical, and no-nonsense approach to marketing enabled him to be one of the most celebrated names in the B2B sector.
VaynerX and WadiDigital
VaynerX is a contemporary global creative and media agency built to drive business outcomes for its partners, including big commercial brands like GE, PepsiCo, ABinBev, Chase, Unilever, Syfy, Mondelez, Toyota, Diageo, and Johnson’s. Gary is known for specializing in Paid Media, Influencer Marketing, IoT & VoiceeCommerce, and VaynerTalent (Personal Branding), enabling brands to achieve optimal and measurable results in B2C through customer-centric marketing methods.
On the other hand, WadiDigital is a full-service digital agency that specializes in Google Ads, LinkedIn Ads, Link Building, Lead Generation, SEO, and Social Media Marketing with a focus on tech companies. Their wide range of international clients includes Sony, Audiocodes, Walnut, Teva, Pecan, Amdocs, and Bringg.
Parallel to Gary’s, Yoel highlights his people-centric approach as a key differentiator from other digital agencies. Their seamless accessibility and singular customer service are two qualities their team prides themselves on – a rare feat in an exceptionally technical environment as B2B marketing,
The Rise of Influencer Marketing
That one strategy that sets both Gary and Yoel from other leaders is how they navigate the layered and complex world of influencer marketing. In his blog, Gary reiterates that he has observed how influencer marketing has risen throughout these years, and how it’s only getting even bigger in the next decade. He encourages leaders and marketers to learn and explore as many platforms as they can to fully seize the maximal ROI if they find the right influencer they can partner with.
A known innovator, Gary is one of the pioneering minds who recognized that this movement isn’t a fad. He recognizes the subtle nuances that every marketer needs to implement to hit influencer marketing strategy right off the ballpark. “There’s no magic or algorithm,” he says. He emphasizes how each influencer wants something different, and how every follower craves something new every time.
Similarly, Yoel founded Cyfluencer, the world’s first and only cybersecurity influencer marketing platform. He eradicated the notion that influencer marketing is strictly for B2C brands, making him a pioneer in his lane.
Cyfluencer’s goal is to provide anti-sleaze marketing for cybersecurity vendors. Yoel and his team understood the gap in the outdated B2B marketing model where a company pays a professional to promote a product. And in an industry that relies on unsolicited, unbiased, and fair recommendations, he instantly saw the urgent need to revamp this outdated approach. By giving the influencers full autonomy over the content they share, the likelihood of their followers to trust the content’s value is higher.
While polar opposites, B2B and B2C marketing are more similar than they are different. With leaders like Gary Vee and Yoel Israel continuously disrupting obsolete practices, bridging gaps, and scouring for better solutions, these two industries are set for a bulletproof path that will continuously help global brands