Out-of-home brand activations allow your brand to target its outreach to a specific location, audience, or time. Activations lend themselves to focusing on a particular demographic by targeting events, concerts, conferences, live sports, or even a specific location in town.
Going out into the real world doesn’t mean that managing your media assets isn’t critical to the success of your campaign. The days when your activation could be as simple as handing out samples with a few print signs around a booth are over.
You need the latest technology to make sure that your activations get noticed, especially in busy environments like concert stadiums, sports arenas, or even malls and commercial streets during the holiday season.
Interactive digital billboards are a great tool for supporting pop ups and activations. When you need a digital billboard, make sure you get one that’s portable, easy to install, and that matches your media content needs. One company that makes portable digital billboards for indoor and outdoor environments is BIG Digital. When you rent a BIG Digital billboard, you also get a turnkey solution for creating or integrating the media content you need for a unique, exciting, and immersive activation experience.
Every activation is different, and you need to make sure that the media you deploy matches the goals you set out for your vision.
#1 Inform Customers About New Products via Interactive Kiosks
In-store activations are one of the most effective ways to introduce existing customers to new products. Your target audience already shops with you, and they may be very loyal customers. During busier times of the year, like the holidays, it can make a lot of sense to invest in splashier displays to help introduce new products to your core customers.
Interactive kiosks such as lift-and-learn screens are an effective way to display product information and CTAs, and show product demonstration videos.
#2 Integrate Social Media Engagement into Big Event Activations
Social media engagement is the lifeblood of engagement these days, and it can change the game for in-person activations, too. Digital billboards allow you to encourage participants and audiences to share their photos and experiences live on social media through social media walls, photo contests, and other ways to engage.
Activations can also help you generate user-created content or become a wealth of media assets for future campaigns.
#3 Create Immersive Experiences to Distinguish Your Events
In highly competitive environments where you’re fighting for audience attention, you need to bring your creative A-game. The possibilities are endless when it comes to creating immersive activations. That can include creating pop up spaces, a popular tactic used at this year’s Cannes Lions International Festival of Creativity, bringing in experts or celebrities to lead classes or talks, integrating immersive art and sculpture, and creating one-of-a-kind gamification experiences.
Digital billboards and screens can be an integral part of creating an immersive experience. Advances in Augmented Reality and projection mapping have made digital content all the more crucial for in-person events and designing experiences that will truly stand out in a crowd.