BOSS Magazine July 2016

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LEADERSHIP
In the current political climate, it’s difficult to remember a time
when the United States didn’t appear as a three-ring circus to
the rest of the world. And in its current economic climate, it’s
difficult to remember a time when the American Dream was
touted as achievable, and actually was for some.
But if you talk t the last
male heir to the now defunct Italian throne—the Home of the
Brave is a friendly, helpful place to outsiders, and the American
Dream is very much alive.
“I’ve been fascinated by America for as long as I can remember,”
he said. “I spent a lot of time in my parents’ New York apartment
as a child, and now I love Los Angeles—the weather is fantastic,
and the people are mellow.
“In America, everything seems possible.”
Which is a good thing for the prince: he’s bringing one of the
first pasta food trucks serving handmade pasta to LA, aptly titled
Upon first glance, this seems like a strange
endeavor for royalty. Once you know his story, however, the
pieces start to fit together.
Emanuele was born in Geneva, Switzerland, an exile to his
homeland. After the Italian monarchy was replaced with a
republic in 1946, and his grandfather Umberto II abdicated the
throne, the 1947 Italian constitution barred all male heirs from
ever returning to Italian soil.
For the first 30 years of his life, Emanuele dreamed of his
homeland—of the culture, the people, and most importantly for
this story, the food—whilst pursuing a very grounded career
in finance.
After the 2002 revocation of the provision to the Italian
constitution that kept him and his family out of the country, he
joined his parents on a trip to Italy. Since then, it has been his
goal to promote and share his culture with the world.
After an incredibly successful turn winning the show “Ballando
Con Le Stelle”—the Italian version of England’s “Strictly Come
Dancing” and our Emanuele followed
other pursuits and passions including sports broadcasting,
founding and producing for television and movie production
companies, and starting a
cashmere and cotton fashion
line called Prince Tees.
But for a man committed to
bringing the Italian culture to
others, the Prince of Venice
food truck gives him the
perfect opportunity to share
one of the best, most delicious
parts of his country with LA.
Still asking why? The best
answer is perhaps another
question: Why not?
“Six months or so ago, I went
with a friend of mine and saw
the food trucks lined up in
LA. Different cultures were
represented, but not Italy, not
pasta,” he said.
There were several challenges
to bringing a pasta food
truck to fruition. Pasta takes a
while to cook, unless you are
making fresh pasta in front
of the customer. But making
fresh pasta takes time as well,
and no other food truck had
yet been equipped with the
necessary tools to make this
possible.
Emanuele met with a food
truck constructor, and then
found himself a chef:
a well-known expert
of Italian food in LA and a
graduate of the Cesare Ritz
School in Merano.
“In America, everything seems po