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“I knew I had a winning idea with the food truck,”

Emanuele said, “but I live in Italy, in Monte Carlo, in

Paris, so I needed a partner I could trust. Mirko and I

met when he was doing a TV show in LA, and we became

friends. I told him ‘I have this crazy idea, I want to do a pasta

food truck,’ and immediately he said yes.

“I’m happy he accepted it. He’s an artist, and I wanted to team

up with someone who had creativity and taste. He’s an expert,

a good Italian chef.”

A gourmet food truck is nothing new, especially in LA, but

one that shells out handmade Italian pasta is. The menu list

is impressive, but so are the ingredients.

Some will be imported from Italy,

but Emanuele also wanted to take

advantage of the plethora of

farm-fresh, organic ingredients

available in California.

And this may come as a surprise,

but according to Emanuele,

traditional Italian food, shouldn’t

just be reserved for high-end


“Italian food is a ‘poor food’,” he shared.

“Pasta is eggs and flour, you don’t need to be a fancy

restaurant to serve that. The best Italian food is

served at trattorias, in the street. Now we are

putting it in the streets of America.”

This is the perfect time for the introduction of

Italy’s “peasant food” to the LA food truck

landscape. Millennials and foodies alike are

seeking out this genre of food from many


Emanuele’s enthusiasm for the venture

is unmistakable. But restaurateur is a

difficult position in the U.S., and becoming

the purveyor of pasta on a food truck

might be even more challenging. Was he

prepared for that?

“In Europe, if you think big,

you always find people that

will be jealous, or try to put

sticks in your wheels,” he said.

“In America, you have the

opportunity to start small and

grow big, and you are helped

when you think big. It’s the

American Dream.”

The concept that every big

idea starts with a dream was

one he drove home—and for

entrepreneurs, this is often

how things come to fruition.

Emanuele saw a gap in the

market, found a stellar team

to support and launch the

product, and continues to

dream up the next big thing.

Next up for Emanuele is the

possible expansion of the

Prince of Venice food truck

line after conquering the LA

market. And he wasn’t kidding

when he said he loved LA: He

hopes to move his family over

in the next year or two.

The food truck isn’t his only

venture—he is still heavily

involved in his production

companies, in the charitable

work of his family, and his

fashion line.

How does he do it all?

“Passion,” he responded. “And

a wife who understands me.”

Looks like the American Dream

is alive and kicking, folks.