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BOSS

2015

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BOSS

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9

“What you need is the hole,

not the drill,” she said, further

proving the access instead of

ownership point.

And that is what the world is

rediscovering. Moving away

from hyper-consumption—the

idea that you have to own

everything just to say you own

it—and back into a society

that promotes and utilizes

sharing, renting, lending, and

bartering could very well be

the defining economic shift of

the 21st century.

So what is it going to take for

us to get there? Technology has

already caught up to the idea,

now we need the key: trust.

“Trust between strangers is

the social glue, and is the

revolutionary component of

the share economy,”

Botsman commented.

It’s not just about going from

business-to-consumer to

AMERICAN

Trust between

strangers is the

social glue, and is

the revolutionary

component of the

share economy.