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6

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BOSS

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2015

LEADERSHIP

When Rachel Botsman—a thought leader on the sh

economy—first started postulating the idea of “colla

consumption”, it wasn’t on trend: “coworking” or

“crowdfunding” weren’t even buzzwords yet. But the

were big examples of the idea of collaborative consu

and the share economy like Zipcar, now the world’s l

car sharing and car club service. Since Time Magazin

declared collaborative consumption one of its “10 Id

Will Change the World” in 2011, the marketplace has

with similar sharing companies all over the globe.

Just check out collaborativeconsumption.com, Bots

website on the topic. There are 16 different categori

can search for companies participating in the collab

economy; looking in the U.S. I found 44 pages of co

Rachel Botsman shares her

thoughts on the current status

of the share economy, where

it could be heading, and why

trust is the key to it all.

BUSINESSES’

APPROACH

TO COMMERCE

How

COLLABORATIV

CONSUMPTION

is Changin