Background Image
Previous Page  10 / 146 Next Page
Information
Show Menu
Previous Page 10 / 146 Next Page
Page Background

10

|

BOSS

|

2015

would tell you to never trust a

stranger. That’s where virtual

identities become essential.

With each online trade

made, comment left, person

flagged, or badge earned, a

user leaves a digital trail that

makes up his or her online

reputation. Integral to the

online reputation is the review

system, which has grown

exponentially in the Internet

and Web 3.0 age.

“Review systems are becoming

far more sophisticated than

humanness that somehow was

lost along the way.

The 21st century has given way

to what Botsman describes as

the third trust wave: trusting

strangers to create people-

powered marketplaces. But

trust is a hard thing to come

by, and sensible people

peer-to-peer transactions—

collaborative consumption

is using the power of

technology to build trust

between strangers. Personal

relationships instead of empty

transactions are the way of the

future, and are empowering

people to make meaningful

connections and rediscover a

Collaborative consumption is

using the power of technology

to build trust between strangers.

LEADERSHIP