The encompassing lifestyle brand’s strong commitment to sustainability has guaranteed its success in the last decade. What can we expect in its future?
What is the value of luxury without the promise of sustainability? Now more than ever, consumers are conscious of their footprint on the environment. Many are willing to forgo using a certain product if it does not come with the promise of sustainability.
That’s why brands like Whole Foods, Saks Fifth Avenue, the Augusta National Golf Clubs, Ian Schrager hotels, and The Ritz-Carlton have turned to DuChâteau® for their luxury architectural finishing needs.
“DuChâteau’s leading role in the wood industry is well supported by its investment into modern, environmentally conscious production processes and facilities,” shared Joe Langenauer, Partner and Chief Product Officer of Wallcoverings, Doors, and Display Divisions at the company.
The encompassing lifestyle brand specializes in the manufacture of various types of flooring, wall coverings, doors, and more. Founded in 2007 by Misael Tagle and Benjamin Buzali, DuChâteau found success quickly, and today is known for its unparalleled marriage of old-world traditional craftsmanship with state-of-the-art technology.
As the company celebrates its 10th anniversary, its commitment to quality and sustainability is more important than ever.
“We’re not here to make a profit and leave the world worse than it was when we found it,” Langenauer said. “We are here to create timeless designs that not only perform year after year but resonate with people and do not do so at the expense of the environment.”
DuChâteau’s products are near unrivaled in the marketplace. As a central pillar to its success, the company believes that showcasing the luxury and beauty of nature should not come at the detriment of nature itself.
“We see waste as the opposite of quality and we look to minimize it in every production run,” said Langenauer.
As a major proponent of sustainability, DuChâteau is committed to the environment and ensuring its future. Many of DuChâteau’s wood products are certified by the Forest Stewardship Council Chain of Custody Standard® (FSC®). The brand is also a proud member of the U.S. Green Building Council, and all DuChâteau wood products contribute to LEED® credits.
Whether it’s stretching its products to accommodate the exact measure of the counter within The Coffee Bean & Tea Leaf’s flagship store in LAX or providing durable and beautiful flooring solutions for its many hospitality clients, DuChâteau’s promise for sustainability is noticeable in each and every project it completes.
“We see our designs as quality, high-performance solutions that are not meant to fill a void but rather create a space to inspire. Part of delivering on this is that accountability. We hold ourselves accountable to our customers and the environment at large.”
Driving this pursuit of the finest goods sustainability can produce are two dedicated facilities.
The company’s flooring facility in San Diego has the capability to match any finish imaginable. An option like this is very important to some brands that have multiple locations across the world. The new manufacturing plant in Tijuana manufactures DuChâteau’s full line of wall coverings and has great flexibility to customize products.
“We take pride in working closely with our clients from concept to completion to create custom solutions that exceed our clients’ expectations,” Langenauer stated. “Having our own manufacturing plants gives us autonomy to customize our stock line products to accommodate our client’s needs.”
The facility in Tijuana not only boasts an extensive and comprehensive list of dedicated industrial CNC equipment for most manufacturing processes, but also meets and exceeds all governmentally directed environmental and employee standards.
The production facility uses CARB compliant wood products and issues Lacey Act documents for all products manufactured. Its Halcon Drying Tunnel is the most energy efficient heat source available in the industry.
The tunnel uses 50 percent less power to operate than a gas system and is environmentally friendly with zero carbon emissions. It reduces cure times allowing for higher productivity and reduced heat in the factory for a much better employee working environment.
As DuChâteau continues its upward trajectory, Langenauer and the company’s team of leaders realize that safeguarding the founders’ vision for luxury quality products produced with the environment in mind must be a priority.
“As the company grows, we must continually push for excellence—to offer our customers the absolute best in every regard and do so sustainably with the kind of customer service that cannot be forgotten,” Langenauer stated.
“We focus on solutions and we make things happen instead of waiting for them to happen. As we grow, we are focusing on creating a team-oriented culture where everyone has a common goal and understands how their roles affect the final mission.”
DuChâteau® is an encompassing lifestyle brand, specializing in the fine manufacture of luxury architectural finishes from various types of flooring to wall coverings, doors and beyond.
Founded in 2007, DuChâteau quickly rose to the upper echelon of its industry for its unparalleled marriage of old-world traditional craftsmanship with state-of-the-art technology. Its timeless, yet incredibly personal design statements herald a new era of design innovation—one that seats nature with fashion and architecture. The brand stands a monument to the vision of its founders. The products it makes remain unrivaled. However, DuChâteau believes such showcasing the luxury and beauty of nature should not come at the detriment of nature itself.
As a major proponent of sustainability, DuChâteau is committed to the environment and ensuring its future. DuChâteau wood products are certified by the Forest Stewardship Council Chain of Custody Standard® (FSC®). Also a proud member of the U.S. Green Building Council, all DuChâteau wood products contribute to LEED® credits. Today, DuChâteau is appreciated by some of the most well respected brands, including Whole Foods, Saks Fifth Avenue, Augusta National Golf Clubs, Ian Schrager hotels, and The Ritz-Carlton.