Lululemon will offer customers between $5 and $25 per article of clothing
Lululemon is ramping up efforts to buy back merchandise used by its customers, announcing this week that it will be expanding its resale program to 394 U.S. stores and online.
The company previously had the resale program — which it launched last year and is being called the Lululemon Like New program — operating in two states.
Lululemon’s Like New program works by buying back the company’s products from its customers, including pants, shorts, tops, jackets, leggings, dresses, bags, and more.
The expanded resale program will be rolled out on April 22, with customers who choose to participate able to redeem an e-gift card for their used Lululemon goods.
Lululemon says it will work with recommerce expert Trove to evaluate and clean the returned products, which, if approved, will then be resold on lululemon.com.
Customers who choose to sell their Lululemon products back to the company will receive between $5 and $25 per item, depending on its type.
Lululemon says it will pay $5 for short and long sleeve shirts, tank tops, T-shirts, $10 for sweatshirts, hoodies, sweaters, leggings, dresses, and crops, and $25 for jackets and coats.
The idea behind the program is to help prevent used items from ending up in a landfill, which, for some, may make up for the fact the buy-back amount may seem low considering a new Lululemon hoodie goes for around $120.
Lululemon, however, says the resale program — and buying secondhand clothing — is part of a new consumer focus that is “here to stay.”
“Lululemon Like New is just one example of how we’re working towards creating a circular ecosystem and offering ways to extend the life of our product,” Maureen Erikson, Lululemon’s senior vice president of Global Guest Innovation, told CNN Business. “Buying secondhand is no longer a trend, it’s a new normal here to stay — our pilot proved that our community is passionate about participating in recommerce.”