A social media platform like Instagram is undeniably one of the most influential platforms out there. A strong marketing strategy should include Instagram as part of it, regardless of whether you manage social media for your business or personal brand.
Approximately 500 million people were active users of Instagram stories as of January 2021. Close to 35% of the global audience is between the ages of 25 and 34, making it a popular target audience for marketers. Close to 80% of users follow at least one business. Each day, about 200 million Instagram users click on one or more business profiles. Instagram users search for products and services on Instagram 81% of the time. More than 90% of Instagram users follow businesses. Instagram has been a source of new products for 60% of customers. Considering its popularity, ease of use, and brilliant statistics, Instagram has proven to be an invaluable marketing tool for businesses that wish to expand their visibility and reach. Hence, here are 5 reasons why every brand should make use of Instagram to grow their business.
Visual content is absorbed by the brain faster than the textual content; more than half of all information transmitted to the brain is visual. You can, therefore, create a visual representation that is suited for whatever brand product you have. Instagram is the perfect platform to share images related to your brand. This is a great way to express your brand’s identity creatively. You can make use of infographics, animations, gifs, and more as you provide value to your customers through the use of pictures and videos. Instagram Marketing can be used in a variety of ways. Here are some ways to create content for social media:
- Use infographics to educate your customers and provide them with useful information.
- Get to know your customers by asking them how they use your product or how it benefits them. You will gain more credibility and be more relatable to your customers if they are in the spotlight.
- Does the process you use to develop your product seem complicated? You can post a video or photo of the entire process behind the scenes.
- By using stories, you can stand out from the crowd and have a greater impact on your audience.
- Establish an aesthetic style and colour scheme for your brand. Your brand’s identity will be reinforced in your feed, which will also help you gain more real Instagram followers.
- Increases engagement
Apart from increasing brand awareness, Instagram is also a great platform for increasing engagement with your audience. A number of Instagram’s new features are available to users, including polls, Q&As, countdowns, hashtags, and quizzes. By taking advantage of any of these options, the brand can interact with the audience more personally. As an alternative, you can execute brand campaigns around special events like popular sporting events, Mother’s Day, etc., by offering giveaways, scholarships, and more. more. Instagram’s average engagement rate is much higher than that of Twitter, LinkedIn, and Facebook. Gaining Instagram likes on your photos and videos is one of the easiest ways to engage with your audience.
Unique hashtags can be used by brands to start conversations. Gaining more Instagram followers and engagement is easy with a successful Instagram contest. You should remember that in addition to marketing your products, you are trying to connect with your audience. It can be tempting to use bots to respond to comments and likes, but it lacks a personal touch. Real engagement from the brand would be necessary in order to create real customers, leads, or sales.
A consumer’s purchase decisions can be strongly influenced by social media. Through Instagram’s direct messaging feature, your audience can easily get in touch with you. With Instagram, you can easily link to your products in your posts and stories. This makes it easier for a customer to purchase your products. The content you put in your bio has become more important to generate sales. You can achieve better conversion rates by using a paid ad campaign, which allows you to reach a broader audience.
With Instagram, you can emphasize the human aspect of your brand and interact with individuals while increasing the value of your brand. Besides increasing engagement, you can access current customers and buy Instagram followers at the same time. Additionally, studies have demonstrated that the response rate of social media leads to conversions is 100 percent higher than that of outbound marketing. You can interact with your audience through every post, whether it is a blog, infographic, or video. It is a gateway for future conversions. Gaining Instagram likes and followers is a great way to prove your credibility as a source. In turn, this increases the chances of improving conversions. Partnering with a reputable influencer can also lead to increased business leads.
Wide reach/ Increases blog traffic
Increased blog traffic is another reason why you should leverage Instagram Marketing. You can reach a large number of people using social media platforms like Instagram. Each new user who joins the platform daily can potentially become a customer. It is likely that without Instagram, your blog will only attract people who know about your brand or are already familiar with your website. Instagram helps you reach an entirely new group of prospective clients. It is an excellent way of driving traffic to your blog or website. You will gain more Instagram likes if you post regular content and engage with your audience.
You can do this by including attractive visuals in your Instagram posts. Participate in their social media activities by conversing with them. Consider conducting contests that require the contestants to visit your blog or website. You should also include a link to the blog in the post. Take advantage of Instagram Stories and share ‘behind-the-scenes’ clips that highlight the faces and personalities behind your brand.
Valuable customer insights
As a marketer, you know that you need to monitor the conversation about your brand and products on various platforms. You should monitor mentions on other platforms such as Facebook, Twitter, or blogs. However, tracking similar metrics on Instagram is just as necessary. Your business will still be discussed on this platform whether you are on the platform or not. Users could make use of it to publish pictures of products they bought or to make videos. It is important to not ignore this since it can provide valuable information.
Instagram Analytics also provides information such as how many times your story has been viewed, the age group of your audience, and which posts have gained more Instagram likes. Conduct tests and campaigns to track metrics and determine which content performs best on your platform. There are endless possibilities.
Instagram is a highly popular social media platform for sharing photos and videos. You can share photos and videos through the app; use temporary stories which are available for 24 hours; use Reels, which are short-form videos that can be produced in 15 seconds; and find IGTV videos. You can even shop directly from e-commerce brands.
Instagram was designed from day one to be an application, instead of being a browser-based site like Facebook and Twitter. In addition to having a cleaner feed than Facebook, Instagram tends to be a favorite among smartphone users. It is also possible to buy Instagram followers in order to gain more Instagram followers and hence, more exposure. The reasons mentioned above should push you to include Instagram in your marketing strategy right away.