Instagram is one of the best platforms to grow your content. With companies putting a focus on social media marketing it has become very important to have a great number of Instagram followers. There are various methods by which content creators can grow their account and their brand. With numerous methods being available it becomes important to find out the ones best for you. Some methods tend to work better than the rest. Using Instagram advertisements gives you a great way to promote yourself and reach your milestones Gaining a wider reach on Instagram is possible if you use Instagram advertisements. In this article, we have talked about the best tips to use Instagram advertisements. These tips will help you to develop a great advertisement campaign with a high conversion rate.
Set up a target audience
Finding a target audience is one of the basic things that every creator on Instagram has to achieve. Instagram is a huge platform and you cannot expect your content to reach every single person on the platform. Even if you manage to reach every single person a lot of them would not want to interact with you as your content does not suit their taste. It becomes essential that you set up a target audience. Having a target audience will help you to target those people who are interested in your content. Targeting a particular set of users will allow you to gain better engagement rates for any kind of promotion that you do. Instagram provides several options to customers for fine-tuning the audience who get to see your advertisements. You can select the age of the audience. You can pick a range between 13 to 65+ years. They also allow you to specify the location of your audience along with their gender. You can also customize your advertisement to reach an audience that speaks a particular language. Instagram has provided the flexibility to choose an audience based on their interests i.e. the pages they have liked and interacted with. You can also narrow down the audience based on their behavior that includes device usage, purchasing behavior, and more. The lookalike audience feature helps you to target users based on the follower base of another account. This wide range of targeting features must be fully utilized to have a wider reach on Instagram.
Have a clear advertisement budget
When placing advertisements the high costs make us reconsider doing them. Third-party advertisements are very costly and most of the time they do not give us the engagement that we paid for. It is very easy to get caught up in advertisement strategies and lose track of your budget. Keeping the entire campaign under a certain budget is very important. Maintaining a strict budget is especially important for all of the small companies that are trying to make a name for themselves. While your budget is never kept in focus with other companies, this is not the case on Instagram. Instagram helps you to track exactly the amount of money that you spend on advertisements. This helps you stick to a definite budget and not lose all of your money. Using the budget option you can limit the amount of money that you want to spend daily. They can’t stick to the exact figure but they make sure that they keep the amount spent as close to the budget as possible. You can set up the number of days you want your advertisement to be up as well. You can either put in a number or select a range.
Set market objectives
When placing an advertisement on Instagram you can set specific objectives. Objectives are basically what you want to obtain from your advertisements. Selecting specific objectives allows Instagram to customize your advertisement to meet your objective. This feature is quite useful as you get to determine the result of your promotion. This feature differentiates Instagram advertisements from the other advertisements that are out there. You can choose from a set of objectives such as brand awareness, leads, reach, traffic, engagement, app installs, and video views. You can choose the exact thing that you want to achieve out of your campaign. If you want to gain Instagram followers choose reach or engagement. These have the highest probability to get you more instagram followers.
Content of the advertisement
Advertisements on Instagram can be made and published in multiple formats. Your advertisement can be published as stories, feed posts, videos, carousel, and slideshow. Choosing a particular format would depend on your audience and the format you are comfortable with. You could go with the most popular option that is a feed post. This contains a single image and has proven to be quite successful over time. The content of your advertisement will vary with the type of advertisement you choose. One of the simplest methods to prepare an advertisement is to convert your best-performing post into an advertisement.
A carousel is the most innovative method for an advertisement. It is essentially a post that has multiple pictures or videos that are scrollable. The most innovative part about this is the call to action that all carousel posts have. The call to action is present at the bottom of all carousel posts. This allows the viewers to click on it and go to a link that has been uploaded by you. This is one of the best ways to drive traffic to your account or an external website. Try carousel posts to have a wider reach on Instagram.
Instagram advertisements have proven to be one of the best methods to gain Instagram followers. The tips that we have provided above will help you to navigate through the advertisements. At the end of the day understanding your audience along with following these tips will help you secure a mammoth engagement on your account. Figure out what works best for your account and the target audience you have.