Let me share a secret, business owners- product packaging is more important than you may think. In fact, it’s one of the most significant factors that can make or break a brand’s success. It’s hard to believe, right?
Recent surveys show that 64% of consumers make their buying decisions based on packaging alone. That’s surprising but true- people judge your product by its cover. So if you want your brand and products to stand out, you must optimize the packaging for your business.
Lucky for you- we’ve compiled a list of unspoken product packaging secrets of successful brands to help business owners level up their branding game. Let’s spill the beans!
Secret #1- Align packaging with your brand
Well, this one’s pretty obvious! Your packaging should align with your brand’s identity. For example, if your brand promotes sustainability, ensure the mindset reflects in the packaging material.
Likewise, opt for a sleek and elegant one if your brand is about luxury and sophistication. Consistency is the key, and you should follow it as a rule of thumb!
Secret #2- Go the extra mile with functionality
Successful brands go the extra mile with functionality because it’s as vital as aesthetics. Remember that your package should serve a purpose, from protecting your product to making it easy to transport. You may need more when selling products like cannabis.
Whether you want to pack pre-rolled cones, vapes, or edibles, make sure that the box or package is child-resistant. It prevents legal and ethical concerns for your business.
Secret #3- Win with creativity
And what about creativity, guys? That’s one secret big brands swear by. Your packaging should be eye-catching to get attention in the first place. It should also be memorable to make your product look unique and stand out from the competition.
You can design using different materials, shapes, sizes, and colors. And remember to spark a buzz by playing with different ones from time to time.
Secret #4- Prioritize convenience
Whatever you pack, it should be convenient to unbox and carry around. In fact, choose something consumers can easily repack the product in. Reusability makes the option sustainable, so you get a chance to do your bit for the environment.
So how do you assess convenience? Well, step into the buyer’s shoes and consider what they’ll expect. As simple as that!
Secret #5- Narrate a story
Your packaging should narrate a story about your brand and product. Think beyond the essential information you’ve got to mention on the labels. Of course, you’ve got to have it.
But you must create a message that communicates the value of your product and creates an emotional connection with your customers. Once again, creativity does the trick.
Successful brands know the significance of product packaging for their branding strategy. And they make the most of it by leveraging it as a branding opportunity. So what are the secrets that help them win the race? Well, we’ve unveiled them for you. Embrace them and win the packaging game without spending a fortune. You’ve got this!